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The Time for Nationa |
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| When Ronald Reagan unveiled his vision for the Strategic Defense Initiative, often referred to in the press as the ��쏶tar Wars Program,��� the primary threat to national security came from the Soviet Union, and the technology for creating an effective anti-missile shield was decades away. |
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Convergence Scramble |
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| Despite all the hype of ��쐌edia convergence��� since the late 1990s, until recently the reality has fallen short. Convergence was supposed to bring all of the digital technologies together. Because of this vision, billions of dollars were lost on bad business decisions. |
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Corporate Social Res |
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| It��셲 hard to argue with an idea that sounds as positive as ��쐁orporate social responsibility.��� After all, corporations should make a positive impact on the world, and the scandals at Enron, Tyco, and WorldCom demonstrate what can happen when unscrupulous CEOs put profits ahead of every other goal. But some theorists and some executives seem to be carrying the idea too far. |
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The United States Ha |
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| To understand how momentous this trend is, we need to take a step back to get a better perspective. The primary mission of Trends is to prepare our subscribers to anticipate the threats and opportunities they��셪l face in the future. Most of these threats and opportunities occur at the intersection of three broad forces: demographics, technology, and values. |
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The On-Line Generati |
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| It萸� no secret that the Millennials ?the 70 million Americans born since 1982 ?are a powerful force in the economy. These young consumers have more disposable income than any previous generation in history. One of every three high-school seniors carries a credit card, and today萸� teenagers and college students enjoy a combined spending power of $375 billion, according to data from Alloy Media and Marketing, as reported in BusinessWeek. |
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