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New Power |
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| 저자 | Jeremy Heimans �쇅 |
| 출판사 | Anchor |
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If You Build It Will |
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| 저자 | Rob Adams |
| 출판사 | Wiley |
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�뼇�옄 諛고꽣由�, �뿉�꼫吏� ����옣�쓽 誘몃옒瑜� |
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| �쟾 �꽭怨꾨뒗 �깭�뼇愿뫢룻뭾�젰 �벑 �옱�깮�뿉�꼫吏��쓽 鍮꾩쨷�쓣 鍮좊Ⅴ寃� �솗����븯怨� �엳�떎. 洹몃윭�굹 湲곗〈 諛고꽣由� 湲곕컲�쓽 �뿉�꼫吏� ����옣 �옣移섎뒗 異⑹쟾 �냽�룄��� �슚�쑉�꽦�뿉�꽌 �븳怨꾨�� 蹂댁씤�떎. 由ы뒳�씠�삩 諛고꽣由щ뒗 �븞�젙�꽦怨� 寃쎌젣�꽦�뿉�꽌 �긽�떦�븳 吏꾩쟾�쓣 �씠猷⑥뿀吏�留�, �뿬�쟾�엳 異⑹쟾 �떆媛� �떒異뺢낵 �닔紐� 臾몄젣瑜� �빐寃고븯吏� 紐삵뻽�떎. �씠�윭�븳 �긽�솴�뿉�꽌 �뼇�옄 諛고꽣由�(Quantum Battery)�뒗 臾쇰━�븰�쟻 李⑥썝�뿉�꽌 �셿�쟾�엳 �떎瑜� �젒洹쇰쾿�쓣 �젣�떆�븯硫� 二쇰ぉ諛쏄퀬 �엳�떎. |
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Unscripted |
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| 저자 | James B Stewart |
| 출판사 | Penguin Press |
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[RH] �냼鍮꾩옄�쓽 �삤留뚭낵 援먮쭔�쓣 �씠�슜 |
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| ��뚮쭏耳��똿 怨쇳븰�븰�쉶 ����꼸(Journal of the Academy of Marketing Science)��띿뿉 寃뚯옱�맂 誘몄떆嫄� 二쇰┰ ����븰援�(Michigan State University)�쓽 �깉濡쒖슫 �뿰援ъ뿉 �뵲瑜대㈃. ��섏냼鍮꾩옄 �삤留�(consumer arrogance)��숈쓣 �솢�슜�븯�뒗 寃껋씠 釉뚮옖�뱶��� �젣�뭹�쓣 �솉蹂댄븯�뒗 留덉���똿 �떞�떦�옄�쓽 媛��옣 �슚怨쇱쟻�씤 �쟾�왂 �씪 �닔 �엳�떎. �삤留뚯�� �궗�엺�뱾�씠 �옄�떊�쓽 �슦�썡�꽦�쓣 �떎瑜� �궗�엺�뱾�뿉寃� �븣由щ뒗 寃껋씠�떎. 利�, �냼鍮꾩옄 �삤留뚯�� �냼鍮꾨�� �넻�빐 �떎瑜� �궗�엺�뱾�뿉寃� �옄�떊�쓽 �슦�썡�꽦�쓣 �븣由щ뒗 寃껋씠�떎. |
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[135]권 
