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American Cities Shed |
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| The nation’s middle class is shrinking. Between 1970 and 2000, middle-class neighborhoods in the 100 largest cities in the nation dropped from 58 to 41 percent, outstripping the corresponding drop in mid-level incomes from 28 to 22 percent. While 55 percent of low-income families lived in middle-class neighborhoods in 1970, only 37 percent did in 2000. |
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The Young and Hip Ar |
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| There has been a great deal of talk about the housing boom lately and whether or not the bubble will burst. (Recent figures indicate that it won’t.) But what’s not being talked about much is how the rising cost of housing is driving young people away from the large urban areas, such as New York, San Francisco, Boston, and Chicago. |
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An Audience of One |
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| | Srinivas Rao |
| ǻ | Portfolio |
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Learning to Learn fr |
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| Everyone hates to make mistakes. And yet, almost everyone would agree with the statement “mistakes provide valuable learning opportunities.” |
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DM 마케팅의 화려한 귀환 |
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| 소셜 미디어·이메일·웹 광고가 전통적인 잡지와 신문·라디오·텔레비전 광고를 대대적으로 습격해 밀어내고 있는 것처럼 보인다. 하지만 이러한 와중에 예상 밖의 일이 일어나고 있다. 가장 전통적 광고 매체 중 하나인 DM(Direct Mail)이 진화를 거듭해 오늘날의 새로운 통합 마케팅 믹스(Mix)의 주 구성요소가 되고 있다. 이러한 트렌드의 배경은 무엇일까? DM은 계속 유지될 것인가? DM에는 어떤 기회 요소가 기다리고 있을까? |
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