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[31]

What"s Old Is N
There"s no question that American consumers thirst for new products ?as the booming sales of camera phones and plasma TVs attest. But marketers are also noticing a growing demand for products from the past. This trend is affecting everything from cars to candy. 
Leading Transformati
| Nathan Furr 외
ǻ | Harvard Business Review Press
Back to Human
| Dan Schawbel
ǻ | Da Capo Lifelong Books
Leading Transformati
| Nathan Furr 외
ǻ | Harvard Business Review Press
중국의 소비혁명 – 곧 거
수출 사업의 호황을 바탕으로 한 수십 년 동안의 성장 이후, 중국은 수출 중심 경제에서 소비 중심 경제로 변하고 있다. 이것은 중국이 앞으로도 지속적인 상승세를 유지하기 위한 깊이 있는 변화라 할 수 있다. 10억 명 이상의 인구와 거대 시장 잠재력을 가진 중국의 이러한 대이동은 글로벌 경제에 어떤 영향을 미칠 것인가?