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MegaThreats: Ten Dan |
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| Nouriel Roubini |
ǻ | Little, Brown and Company |
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Subliminal Marketing |
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As we’ve discussed many times, the 30-second TV ad is losing its effectiveness. Consumers have seized control of entertainment content, using technologies like TiVo, iPods, and DVDs to avoid commercials. |
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Enabled by Technolog |
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In the January 2005 issue of Trends we traced the rapid growth of the real-estate boom in the exurbs. As we explained, according to the U.S. Census, the average commute, measured just one way from home to work, increased by roughly 20 percent from 1980 to 2000, to 25.5 minutes. |
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Gone Phishing |
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Cyber criminals have gone phi-shing ?and you might end up as the catch of the day. Phishing is the act of sending an e-mail that claims to be from a legitimate enterprise in an attempt to scam the recipient into providing personal data that will be used for identity theft. |
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Equipped to Lead |
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| Dan J. Sanders 외 |
ǻ | McGraw-Hil |
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