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�궗�쉶梨낆엫�닾�옄 |
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| 저자 | �뿉�씠誘� �룄誘몃땲 (�뿭�옄 : 援ы솉�몴쨌 �씠二쇰챸) |
| 출판사 | �븘留� |
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Smart Pricing |
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| 저자 | Jagmohan Raju, Z. John Zhang |
| 출판사 | Wharton School Publishing |
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吏�援ъ큿 �냼鍮꾩쓽 �깉濡쒖슫 �뙣�꽩 |
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| �씤援�, 湲곗닠, �궗�씠肄붽렇�옒�뵿�뒪(psychographics, �닔�슂議곗궗 紐⑹쟻�쑝濡� �냼鍮꾩옄�쓽 �뻾�룞 �뼇�떇, 媛�移섍�� �벑�쓣 �떖由ы븰�쟻�쑝濡� 痢≪젙�븯�뒗 湲곗닠)�쓽 �쓲由꾩씠 �꽭怨� 寃쎌젣�쓽 �냼鍮� �뙣�꽩�쓣 �깉濡쒖슫 �삎�깭濡� 諛붽씀湲� �쐞�빐 �븳怨녹쑝濡� 吏묒쨷�릺怨� �엳�떎. �씠踰� 湲덉쑖 �쐞湲곕뒗 吏�湲덇퉴吏� �닔�떗 �뀈 �룞�븞 �븣怨� �엳�뿀�뜕 寃쎌젣 �긽�솴怨� �쟾��� �깉濡쒖슫 �긽�솴�쓣 援щ텇 吏볥뒗 寃쎄퀎�꽑泥섎읆 蹂댁씤�떎. �뼱�뼡 蹂��솕媛� �씪�뼱�굹怨� �엳�뒗媛�? 援�媛���� 湲곗뾽, 媛쒖씤��� �씠�윭�븳 蹂��솕�뿉 �뼱�뼸寃� ����쓳�빐�빞 �븷源�? |
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Anti-Science and Pse |
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| We hear about science every day in the news, but few of us stop to consider what it is ?both at its best and at its worst. |
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The Game-Changer |
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| 저자 | Ram Charan․ A.G. Lafley |
| 출판사 | Crown Business |
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