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[90]권


	Blogs Become Mainstr
	Consider this statistic: The term “Web log” was coined in December 1997. Today, some 35 million people read blogs. In other words, eight people have begun reading blogs, on average, every minute of every day for the past eight years. That’s one every seven-and-a-half seconds. And there appears to be no end in sight.


	The Biogenerics Mark
	Everyone is familiar with generic drugs that were once proprietary. As soon as the patent runs out, companies rush in with their version of a popular drug.


	A New Internet Boom
	Very few companies get to a point where their names become both a noun and a verb in everyday parlance. In the 1960s, Xerox achieved that feat. But, the only company to come close to that achievement in recent times is Google.


	Here Come the Singul
	A central theme underlying all of the analysis we do here at Trends is the realization that the rate of change is constantly increasing ?and it뭩 been doing so in a measurable way for at least the past 500 years.


	Companies Rethink Ho
	As the labor market tightens and skilled workers become scarce, companies are casting a wider net for employees. For the first time, they find themselves managing four generations of Americans in the workplace. The differences between these generations go beyond their age. Researchers have found that they also approach their jobs and supervisors differently, depending on their generation.