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Bargaining with the |
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| 저자 | Robert Mnookin |
| 출판사 | Simon & Schuster |
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The Patent Epidemic |
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| Back in 2001, something strange happened in the world of patent law. Microsoft, which had been fighting a lawsuit by Priceline, suddenly gave up. The suit, filed in late 1999, claimed that Priceline had patented its “name your own price” auction strategy, and that no one else could use it without a license from the company. Microsoft had been using a similar strategy on its Expedia travel site and had been arguing in U.S. District Court in Connecticut that the auction method was too obvious to be patented. |
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Boomers Continue to |
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| The year 2006 will mark an important milestone in marketing: For the first time, more than half of the Baby Boomers will be over the age of 50. |
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The United States Ha |
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| To understand how momentous this trend is, we need to take a step back to get a better perspective. The primary mission of Trends is to prepare our subscribers to anticipate the threats and opportunities they’ll face in the future. Most of these threats and opportunities occur at the intersection of three broad forces: demographics, technology, and values. |
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The Fifth Wave of th |
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| The global availability of capital is converging with a number of other trends to pave the way for the final and most important phase of the information revolution. Every technological revolution goes through a series of waves or stages of creative destruction. This is as true for today’s computer-based revolution as it was for those based on the steam engine, or the automobile. |
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