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�쁺�썝�븳 �쁽�옱�쓽 泥좏븰 |
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| 저자 | 議곕���샇 (吏�����씠) |
| 출판사 | EBS BOOKS |
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The On-Line Advertis |
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| In the golden age of television, companies that wanted to make a major impact created what was called a 諭몂adblock??they advertised at the same precise time on all three networks to ensure that anyone watching television at that moment would have to watch their message. |
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Breaking the Engagem |
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| 저자 | David Shambaugh |
| 출판사 | Oxford University Press |
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�옄�궛愿�由ъ쓽 ����븞�쑝濡� �뼚�삤瑜대뒗 ���泥댄닾�옄 |
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| �룉�씠 ���泥댄닾�옄�뿉 紐곕━怨� �엳�떎. 2005~2014�뀈 �궗�씠 洹� 洹쒕え留� �몢 諛� 媛�源뚯씠 �꽦�옣�뻽�떎. �쟾 �꽭怨꾩쟻�쑝濡� 蹂대㈃ �뿰媛� 10% �씠�긽 �꽦�옣�븯怨� �엳�떎. �쟾�넻�쟻 �닾�옄�쑉�쓽 �몢 諛곗뿉 �빐�떦�븯�뒗 洹쒕え�떎. 洹몃윴�뜲 �씠�윭�븳 ���泥댄닾�옄 �닔�씡�씠 �쟾�넻�쟻 �닾�옄�닔�씡�뿉 鍮꾪빐 �뼥�뼱吏꾨떎�뒗 �젏�씠 �씎誘몃∼�떎. �솢 �씠�윭�븳 �쁽�긽�씠 諛쒖깮�븯�뒗 寃껋씪源�? |
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[MBA] 異붽�� �뾽臾댁뿉 ��쏯o��앸씪怨� |
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| �옄�떊�쓽 �룊洹� 1二� �떒�쐞 �뾽臾대�� �깮媛곹빐蹂댁옄. �옄�떊�쓽 吏곷Т 湲곗닠�꽌�뿉 留욌뒗 1�씪 �뾽臾� 鍮꾩쑉��� 紐� �띁�꽱�떚吏�(%)�씤媛�? �꽦痍⑤룄媛� �넂��� �궗�엺�뱾 ���遺�遺꾩�� �떆媛꾩씠 吏��굹硫댁꽌 �옄�떊�쓽 二쇱슂 �뾽臾� 踰붿쐞 �쇅�뿉 �뜑 留롮�� 梨낆엫�쓣 留≪븯�쓣 媛��뒫�꽦�씠 �엳�떎. 洹몃윭�굹 �깉濡�寃� �뜑 留롮븘吏� �씠 異붽�� �뾽臾댁�� 梨낅Т媛� �떦�떊�쓽 �쟾臾� 遺꾩빞 �뿭�웾 諛쒖쟾�뿉 �뜑 湲곗뿬�뻽�쓣源�? |
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[28]권 
