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Mending a Broken Hea |
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Worldwide, about 23 million people have heart attacks each year. Half of them die within five years. In the United States alone, heart failure costs $40 billion a year. |
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Guerrilla Marketing |
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ÀúÀÚ | Jay Conrad Levinson ¿Ü |
ÃâÆÇ»ç | Wiley |
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The New Technology B |
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There¡¯s no question that 2004 was a tremendous year for the consumer electronics industry. Total shipments of U.S. consumer electronic products climbed 11 percent for the year, to $113.5 billion, according to the Consumer Electronics Association. And 2005 is expected to be even bigger, with another 11 percent increase predicted by the association. |
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¡¸Àú³Î ¿Àºê ¸¶ÄÉÆÃ(the Journal of Marketing)¡¹¿¡ ¹ßÇ¥µÈ Ææ½Çº£ÀÌ´Ï¾Æ ´ëÇÐ(University of Pennsylvania)ÀÇ »õ·Î¿î Á¶»ç¿¡ µû¸£¸é, °³ÀÎÀÌ ¼ÒÅëÇÏ´Â µ¥ »ç¿ëÇÏ´Â µµ±¸°¡ Àڽſ¡ ´ëÇÑ ³»¹ÐÇÑ È¤Àº °³ÀÎÀûÀÎ Á¤º¸¸¦ °ø°³ÇÏ´Â ¼öÁØ°ú ¹üÀ§¿¡ ¿µÇâÀ» ÁÙ ¼ö ÀÖ´Â °ÍÀ¸·Î ³ªÅ¸³µ´Ù. |
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