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The Name Game |
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| What��셲 in a name? Often it��셲 where your enterprise finds its strength and identity. It used to be when you started a company, you put your name on the door and over the factory. |
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Just What the Doctor |
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| A quick glance at some of the major pharmaceutical companies will show that many of their stocks have tanked recently. Concerns about safety issues, and the fear that the Food and Drug Administration may not be doing its job, have set off a wave of selling that is apt to continue for some time. |
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The On-Line Advertis |
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| In the golden age of television, companies that wanted to make a major impact created what was called a 諭몂adblock??they advertised at the same precise time on all three networks to ensure that anyone watching television at that moment would have to watch their message. |
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The Booming Exurbs |
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| For decades, American professionals have been struggling with a trade-off. To advance their careers, they typically work in big cities, where corporations are headquartered and jobs are plentiful. However, to enjoy a high quality of life, they live in the suburbs, where the houses are large, the yards are big, and the neighbors are friendly. |
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U.S. Household Debt |
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| According to many experts, the economy is at risk of collapsing under the enormous weight of consumer debt. This theory holds that homeowners owe so much money on their mortgages that it��셲 just a matter of time until they have to cut back on their spending, default on their payments, or both. |
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