³»¼Àç

[122]±Ç


	Co-Creation
	Open innovation is not limited to using ideas from competitors and other industries. It can go as far as involving the customer in the creation of the product. In fact, some of the worldâ€™s top thinkers in the fields of strategy and innovation believe this trend could represent the next big wave in business.


	Dynamic Growth of Ch
	ÀúÀÚ \| David K. Tse ì™¸
	ÃâÆÇ»ç \| Cambridge University Press

	10ë…„ í›„ ì¼ì˜ ë¯¸ëž˜
	ÀúÀÚ \| ã€ŒíŠ¸ë Œì¦ˆ(Trends)ã€ì§€ íŠ¹ë³„ì·¨ìž¬íŒ€(ì—ìž: ê¶Œì¶˜ì˜¤)
	ÃâÆÇ»ç \| ì¼ìƒê³¼ì´ìƒ

	This Is Marketing
	ÀúÀÚ \| Seth Godin
	ÃâÆÇ»ç \| Portfolio

	Tracers in the Dark
	ÀúÀÚ \| Andy Greenberg
	ÃâÆÇ»ç \| Doubleday


	Co-Creation
	Open innovation is not limited to using ideas from competitors and other industries. It can go as far as involving the customer in the creation of the product. In fact, some of the worldâ€™s top thinkers in the fields of strategy and innovation believe this trend could represent the next big wave in business.


	Dynamic Growth of Ch
	ÀúÀÚ \| David K. Tse ì™¸
	ÃâÆÇ»ç \| Cambridge University Press

	10ë…„ í›„ ì¼ì˜ ë¯¸ëž˜
	ÀúÀÚ \| ã€ŒíŠ¸ë Œì¦ˆ(Trends)ã€ì§€ íŠ¹ë³„ì·¨ìž¬íŒ€(ì—ìž: ê¶Œì¶˜ì˜¤)
	ÃâÆÇ»ç \| ì¼ìƒê³¼ì´ìƒ

	This Is Marketing
	ÀúÀÚ \| Seth Godin
	ÃâÆÇ»ç \| Portfolio

	Tracers in the Dark
	ÀúÀÚ \| Andy Greenberg
	ÃâÆÇ»ç \| Doubleday

³»¼­Àç