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[186]

Change by Design
| Tim Brown
ǻ | HarperBusiness
America"s Bank:
| Roger Lowenstein
ǻ | Penguin Books
Communications Becom
Few people realize that we are on the threshold of a truly remarkable period in history.  We are witnessing the convergence of several powerful trends that will soon produce a tremendous economic boom.
The Future Is Faster
| Peter H. Diamandis 외
ǻ | Simon & Schuster
[RH] 카페인이 소비자 지출에 미치
‘저널 오브 마케팅(Journal of Marketing)’ 저널에 발표된 이 연구에서 연구팀은 매장을 돌아다니기 전에 무료로 제공된 카페인 커피 한 잔을 마신 쇼핑객이 디카페인이나 물을 마신 쇼핑객보다 약 50% 더 많은 돈을 쓰고 거의 30% 더 많은 품목을 구매한다는 사실을 발견했다.