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Getting to Plan B |
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| 저자 | John Mullins․Randy Komisar |
| 출판사 | Harvard Business Press |
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Choice Overload |
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| In today萸� marketplace, consumers are bombarded with more choices than ever ?yet they are increasingly less satisfied. Whether they are buying a car, choosing a cell phone plan, ordering a beverage at Starbucks, or selecting a breakfast cereal at the supermarket, Americans are finding that simple decisions have turned complicated, time-consuming, and confusing. |
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洹쇰Т �솚寃쎌씠 �뾽臾대뒫瑜� �넂�뿬 |
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| 臾쇰━�쟻 �솚寃쎌씠 �쓽�궗寃곗젙, �깮�궛�꽦, �뻾蹂듭뿉 �뼱�뼡 �쁺�뼢�쓣 誘몄튌 �닔 �엳�쓣源�? 理쒓렐�쓽 �뿰援щ뒗 �긽�떦�븳 �쁺�뼢�젰�쓣 �뻾�궗�븳�떎�뒗 寃곕줎�뿉 �룄�떖�뻽�떎. �씠寃껋�� �쟻�젅�븳 洹쇰Т �솚寃쎌씠 �뾽臾� �슚�쑉�꽦, �굹�븘媛� 鍮꾩쫰�땲�뒪�쓽 �꽦�뙣�뿉 �뼹留덈굹 以묒슂�븳吏�瑜� 蹂댁뿬二쇰뒗 寃껋씠�떎. 臾쇰━�쟻 �솚寃쎌씠 留덉���꽣, 怨좎슜二�, �닾�옄�옄�뱾�뿉寃� �삁�긽�릺�뒗 �쐞�삊, 湲고쉶, 寃곌낵�뒗 臾댁뾿�씪源�?
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�옄湲곌퀎諛쒖쓽 李⑥꽭��� 諛⑸쾿濡�! |
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| 媛쒖씤 �듃�젅�씠�꼫, �꽦�삎�닔�닠, �빀踰뺤쟻�씤 �빟臾�(�샊��� 遺덈쾿�쟻�씤 �빟臾�)�쓽 寃고빀��� ���怨좊궃 �뒫�젰�쓣 �꽆湲� �쐞�빐 �븞媛꾪옒�쓣 �벐�뒗 �슫�룞�꽑�닔��� �뿰�삁�씤�뱾�뿉寃뚮뒗 �쓷�븳 �씪�뱾�씠�뿀�떎. �븯吏�留� 誘몃옒�뿉�뒗 �씠�윭�븳 �씪�뱾�씠 蹂대떎 �씪�긽�쟻�씤 寃껋쑝濡� 蹂�紐⑦븷 媛��뒫�꽦�씠 蹂댁씤�떎. �뿬湲곗뿉 �뵲瑜대뒗 湲고쉶��� �쐞�뿕��� 臾댁뾿�씪源�? |
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Giving Al Queda a Re |
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| Most of the weapons available to U.S. troops are not only extremely lethal, but cause widespread destruction. In some cases, such as at the beginning of the Iraq war, they are absolutely necessary and the only weapons of choice. |
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[49]권 
