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Choice Overload |
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| In today萸� marketplace, consumers are bombarded with more choices than ever ?yet they are increasingly less satisfied. Whether they are buying a car, choosing a cell phone plan, ordering a beverage at Starbucks, or selecting a breakfast cereal at the supermarket, Americans are finding that simple decisions have turned complicated, time-consuming, and confusing. |
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蹂대뱶移�, 泥댄솄 洹몃━怨� 諛깆“�쓽 �샇�닔 |
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| 저자 | 諛뺣챸�슜�냽諛� 踰� �씠怨좊━ |
| 출판사 | �씠移대（�뒪誘몃뵒�뼱 |
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吏�湲� 誘멸뎅 二쇱떇�떆�옣�뿉�꽌 �씪�뼱�굹怨� �엳�뒗 |
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| �꽭怨꾨뒗 �쁽�옱 �쑀�룞�꽦�씠 �꽆移섍퀬, �떎吏� 湲덈━�뒗 留덉씠�꼫�뒪�씠硫�, �꽭怨� 寃쎌젣�뒗 �뀱�떎�슫 �씠�썑 �떎�떆 鍮꾩긽�븷 �삁�젙�씠�떎. �셿�쟾�엳 �깉濡쒖슫 �꽭����쓽 湲곗닠��� �깮�궛�꽦 �뼢�긽�씠�씪�뒗 �깉濡쒖슫 臾쇨껐�쓣 二쇰룄�븯湲� �떆�옉�뻽�떎. �젙梨낆�� 鍮꾩쫰�땲�뒪��� �냼鍮� �닔�슂瑜� �겕寃� 吏꾩옉�떆�궎怨�, 寃쎌쁺�옄�뱾��� 誘몃옒 �닔�씡�뿉 ����빐 �굺愿��쟻�씠�떎. |
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[GT] �쉷湲곗쟻�씤 諛고꽣由� �봽由� ��섏뒪留� |
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| �깋�옣怨좊�� �뿴硫� �뒪留덊듃�룿 �빋�씠 �뼱�뼡 �뭹紐⑹씠 硫곗튌 �븞�뿉 �쑀�넻湲고븳 留뚮즺�씤吏� 利됱떆 �븣�젮以��떎怨� �긽�긽�빐蹂댁옄. 臾댁쿃 �렪由ы븷 寃껋씠�떎. �씠 湲곗닠��� 罹섎━�룷�땲�븘 ����븰援� �깒�뵒�뿉怨� (University of California San Diego) �뿰援ы���씠 媛쒕컻�븳 �떊湲곗닠�쓣 �쓳�슜�븳 �봽濡쒓렇�옩 以� �븯�굹�뿉 遺덇낵�븯�떎. |
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�떦�떊��� 紐� �궡�엯�땲源�? |
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| 저자 | 留덉씠�겢 濡쒖씠�젨 (�뿭�옄:沅뚯삤�꽦, �젙�슜�썝, �솉湲고썕) |
| 출판사 | �뵲�떂 |
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[142]권 
