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[RH] �냼鍮꾩옄�쓽 �삤留뚭낵 援먮쭔�쓣 �씠�슜 |
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| ��뚮쭏耳��똿 怨쇳븰�븰�쉶 ����꼸(Journal of the Academy of Marketing Science)��띿뿉 寃뚯옱�맂 誘몄떆嫄� 二쇰┰ ����븰援�(Michigan State University)�쓽 �깉濡쒖슫 �뿰援ъ뿉 �뵲瑜대㈃. ��섏냼鍮꾩옄 �삤留�(consumer arrogance)��숈쓣 �솢�슜�븯�뒗 寃껋씠 釉뚮옖�뱶��� �젣�뭹�쓣 �솉蹂댄븯�뒗 留덉���똿 �떞�떦�옄�쓽 媛��옣 �슚怨쇱쟻�씤 �쟾�왂 �씪 �닔 �엳�떎. �삤留뚯�� �궗�엺�뱾�씠 �옄�떊�쓽 �슦�썡�꽦�쓣 �떎瑜� �궗�엺�뱾�뿉寃� �븣由щ뒗 寃껋씠�떎. 利�, �냼鍮꾩옄 �삤留뚯�� �냼鍮꾨�� �넻�빐 �떎瑜� �궗�엺�뱾�뿉寃� �옄�떊�쓽 �슦�썡�꽦�쓣 �븣由щ뒗 寃껋씠�떎. |
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�씤�깮�쓽 以묒슂�븳 �닚媛꾩뿉 �떎�떆 臾쇱뼱�빞 �븷 |
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| 저자 | 議� 留μ뒪�쎇(�뿭: 源��젙�삙) |
| 출판사 | 鍮꾩쫰�땲�뒪遺곸뒪 |
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Filthy Rich Politici |
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| 저자 | Matt Lewis |
| 출판사 | Center Street |
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留덉쓬�쓣 �떎�뒪由щ뒗 雅븀뵟泥좏븰 |
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| 저자 | 猷⑦솕�궃(�뿭�옄: �뿀�쑀�쁺) |
| 출판사 | �떖怨쇱냼 |
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[GT] 嫄대Ъ �깋�궃諛� �뿉�꼫吏� �젅媛먯뿉 |
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| 理쒓렐 �꽕�씠泥� 而ㅻ�ㅻ땲耳��씠�뀡(Nature Communications) ����꼸�뿉�꽌 �꽕紐낅맂 諛붿�� 媛숈씠, ����겕 ����븰援�(Duke University)�쓽 �뿏吏��땲�뼱�뱾�씠 誘멸뎅 �쟾�뿭�뿉 �꼸由� 諛곗튂�릺�뒗 寃쎌슦 湲곗〈 HVAC �뿉�꼫吏� �솢�슜�쓣 嫄곗쓽 20%源뚯�� 以꾩씪 �닔 �엳�뒗 嫄대Ъ �떎�궡 �삩�룄 議곗젅�쓣 �쐞�븳 �씠以� 紐⑤뱶 �궃諛� �깋媛� �옣移섎�� �떆�뿰�뻽�떎. |
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[218]권 
