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以묎뎅�씠 誘멸뎅�맂�떎 |
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| 저자 | �땲肄쒕씪�뒪 �겕由ъ뒪�넗�봽 �쇅 (�뿭�옄 : �떊臾댁쁺 �쇅) |
| 출판사 | �뵲�쑜�븳�넀 |
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The Balance of Adver |
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| The advent of pay TV, on-demand TV, IPTV, TiVo, and all the other technologies that are changing the entertainment and informational landscape has led to many dire predictions about the impending demise of television advertising. However, the reality so far is much less traumatic: |
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�뼇�옄而댄벂�똿 ����쟾: 湲곗닠�씠 臾몃챸�쓣 �떎�떆 |
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| �냽�룄�쓽 寃쎌웳��� �걹�궗怨�, �씠�젣 �꽭怨꾨뒗 ��섍퀎�궛�쓽 諛⑹떇��숈쓣 �넃怨� �떥�슫�떎. �뼇�옄而댄벂�똿��� �뜑 鍮좊Ⅸ 湲곌퀎媛� �븘�땲�씪, �씤媛꾩씠 �쁽�떎�쓣 �씠�빐�븯�뒗 �뼵�뼱 �옄泥대�� �떎�떆 �벐�뒗 湲곗닠�씠�떎. AI媛� �궗怨좊�� �쓨�궡�깉�떎硫�, �뼇�옄�뒗 議댁옱�쓽 踰뺤튃�쓣 怨꾩궛�븯�젮�뒗 臾몃챸�쓽 �떎�뿕�씠�떎. |
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洹몃┛ �뿉�꼫吏�(Green Energy) |
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| 洹몃┛ �돱�뵜�쓣 吏��썝�븯�뒗 諛붿씠�뱺 �뻾�젙遺��쓽 �젙梨낃낵 �씤�뵆�젅�씠�뀡 媛먯냼踰�, 罹섎━�룷�땲�븘�쓽 媛뺥솕�맂 �쟾湲곗옄�룞李�(EV) �뻾�젙紐낅졊 �벑�씠 媛��졇�삱 誘멸뎅 �뿉�꼫吏��쓽 誘몃옒�뒗 臾댁뾿�씪源�? �옣諛뗫튆�씪源�, �옞�옱�맂 �옱�븰�씪源�? �꽭怨꾩쟻�씤 寃쎄린 移⑥껜��� �윭�떆�븘 �슦�겕�씪�씠�굹 �쟾�웳, �쟾 �꽭怨꾩쟻 �뿉�꼫吏� 遺�議� �쐞湲곗뿉 泥섑빐 �엳�뒗 �삤�뒛�궇�쓽 �쁽�떎 �냽�뿉�꽌 �궡�렣 蹂댁옄. |
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�꽭怨꾩쓽 寃쎌젣 ����넻�졊 踰꾨깋�궎 �뙆�썙 |
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| 저자 | 媛��넗 �씠利덈（ �쇅(�뿭�옄: �슦�꽦二�) |
| 출판사 | �떖怨쇱냼 |
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[15]권 
