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�옒 �궡怨� �엳�뼱�슂, �냽�떞�씠�뿉�슂 |
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| 저자 | �궡�꽦�쟻�씤�옉媛�(�븳�떊) (吏�����씠) |
| 출판사 | 踰좉��遺곸뒪 |
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A New Internet Boom |
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| Very few companies get to a point where their names become both a noun and a verb in everyday parlance. In the 1960s, Xerox achieved that feat. But, the only company to come close to that achievement in recent times is Google. |
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[GT] �뒪留덊듃�룿�쑝濡� �뇤議몄쨷�쓣 �궗�쟾�뿉 |
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| �렂�떎踰좎씠�땲�븘二쇰┰����븰援�(Penn State)��� �쑕�뒪�꽩 媛먮━ 蹂묒썝(Houston Methodist Hospital)�쓽 �뿰援ъ썝�뱾�씠 �쉷湲곗쟻�씤 �깉濡쒖슫 �룄援щ�� 留뚮뱾�뿀�떎. �뒪留덊듃 �룿怨� �긽�샇 �옉�슜�쓣 �넻�빐 媛먯���릺�뒗 �솚�옄�쓽 �뼵�뼱 �뒫�젰 �씠�긽怨� �븞硫� 洹쇱쑁�쓽 ���吏곸엫留뚯쑝濡� �닔 遺� �씠�궡�뿉 �쓳湲됱떎 �쓽�궗�쓽 �젙�솗�룄濡� �뇤議몄쨷�쓣 吏꾨떒�븷 �닔 �엳�뒗 �룄援ш�� 洹멸쾬�씠�떎. |
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This Is Marketing |
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| 저자 | Seth Godin |
| 출판사 | Portfolio |
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�븫�샇 �솕�룓�쓽 誘몃옒 |
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| �븘留덈룄 �쁽����쓽 洹� �뼱�뼡 鍮꾩쫰�땲�뒪 �쁽�긽蹂대떎 寃쎌젣�븰�옄, �닾�옄�옄, �젙遺�瑜� �뜑 �뼇洹뱁솕�븳 寃껋�� �븫�샇 �솕�룓�씪 寃껋씠�떎. �쑉嫄곗슫 �끉�웳�쓽 ����긽�씤 �씠 �븫�샇 �솕�룓�쓽 湲고쉶��� �쐞�삊��� 臾댁뾿�씪源�? �씠 �븫�샇 �솕�룓�뒗 �뼱�뼡 諛⑺뼢�쑝濡� 媛�怨� �엳�쓣源�? �쁽�옱�쓽 �긽�솴�쓣 理쒕���븳 �솢�슜�븯�뒗 諛⑸쾿��� 臾댁뾿�씪源�? |
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