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�쑀�쟾�옄 媛��쐞��� �깮泥� �샎����쓽 �꽌留� |
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| 湲곗닠 諛쒖쟾�씠 媛��냽�솕�릺硫댁꽌, 湲됯꺽�븳 寃쎌젣 �쟾�솚 援�硫댁쓽 �떆���媛� �뿴�졇�떎. �떣而� 遺뺢눼 �씠�썑 �떆�옉�맂 �씠 �뼇�긽��� �븵�쑝濡� 20�뀈 媛� �꽭�긽�쓣 �쁺紐낆쟻�쑝濡� �깉諛붽퓞�븷 寃� 媛숇떎. |
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湲곌퀎媛� �씤媛꾩쓽 �씪�옄由щ�� 鍮쇱븮�쓣 寃껋씤媛� |
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| �꽌鍮꾩뒪 �궛�뾽怨� �젣議곗뾽�뿉�꽌 �궗�슜�릺�뒗 �꽕�듃�썙�겕�솕�맂 吏��꽦, �뒪留덊듃 癒몄떊, 濡쒕큸 �벑��� 吏�湲덇퉴吏��쓽 ��섏씪�쓽 �꽭怨꾟�숇�� �쉷湲곗쟻�쑝濡� 蹂��솕�떆�궎怨� �엳�떎. 2050�뀈�뿉 �씠瑜대㈃ �뼹留덈굹 留롮�� 蹂��솕媛� �씠琉꾩쭏吏� 吏먯옉議곗감 �옒�뱾 �젙�룄�떎. �븵�쑝濡� �뼱�뼡 寃껊뱾�씠 �뙆愿대릺怨� �뼱�뼡 湲고쉶媛� 諛쒖깮�븷 寃껋씤媛�? �씠�윭�븳 吏꾪솕 �냽�뿉�꽌 �끂�룞�옄, 寃쎌쁺�옄, �닾�옄�옄�뒗 �뼱�뼸寃� 理쒖꽑�쓽 湲몄쓣 李얠쓣 寃껋씤媛�? |
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The On-Line Generati |
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| It萸� no secret that the Millennials ?the 70 million Americans born since 1982 ?are a powerful force in the economy. These young consumers have more disposable income than any previous generation in history. One of every three high-school seniors carries a credit card, and today萸� teenagers and college students enjoy a combined spending power of $375 billion, according to data from Alloy Media and Marketing, as reported in BusinessWeek. |
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Marketing to the "Tw |
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| If you have sons and daughters between the ages of 8 and 14, you might still think of them as children. But for more and more businesses, they are neither children nor traditional teenagers; they萸쮍 tweeners. And tweeners are becoming one of the hottest consumer demographic clusters ?and a big opportunity for revenue growth. |
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�깘�씪臾멸껄濡�, 諛붾떎諛뽰쓽 �꼻��� �꽭�긽 |
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| 저자 | �젙�슫寃�(�뿭�옄: �젙誘�) |
| 출판사 | �쑕癒몃땲�뒪�듃 |
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[41]권 
