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The Product Piracy N |
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When you slip into a pair of jeans that you bought at The Gap, it probably never occurs to you that they might not really be Gap jeans. Neither does it occur to you when you swallow a cholesterol-lowering medicine that it might be a fake ?or even dangerous. And if you’ve ever driven a Chevrolet, it has probably never crossed your mind that it might not be a real Chevy. |
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Behind the Cloud |
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ÀúÀÚ | Marc Benioff |
ÃâÆÇ»ç | Jossey-Bass |
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The Carbon Almanac |
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ÀúÀÚ | The Carbon Almanac Network |
ÃâÆÇ»ç | Portfolio |
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ÅÖ ºó ¿ä¶÷ÀÇ ½Ã´ë America D |
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¾à 200³â Àü, ¿µ±¹ÀÇ ÇÐÀÚ Å丶½º ¸È¼½º(Thomas Malthus)´Â °£´ÜÇÑ ¼ö½Ä °è»êÀ» ÅëÇØ Àα¸°¡ ºü¸¥ ¼Óµµ·Î Áõ°¡ÇØ Á¶¸¸°£ »ç¶÷µéÀÌ Áý´ÜÀ¸·Î ±¾ÁÖ¸®°í °á±¹ ¾Æ»çÇÏ°Ô µÉ °ÍÀ¸·Î °æ°íÇß´Ù. ±×°¡ ³»¸° °á·ÐÀº "Àα¸ÀÇ ÈûÀº Àηù¸¦ À§ÇØ Àçȸ¦ »ý»êÇÏ´Â ´ëÁöÀÇ Èûº¸´Ù ÈξÀ °·ÂÇÏ´Ù"´Â µ¥¼ ³ª¿Â °ÍÀÌ´Ù. ±×ÀÇ °æ°í´Â ¹«À§·Î ³¡³µ´Ù. ±×´Â Àηù°¡ Àü ¼¼°è Àα¸¸¦ ºÎ¾çÇÏ°íµµ ³²À» ½Å±â¼úÀ» ¹ß¸íÇÒ ¼ö ÀÖÀ» ¸¸Å Çö¸íÇÏ´Ù´Â Á¡À» °£°úÇß´Ù. |
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¿¬·áÀüÁö¿Í ºÐ»ê Àü·Â Æз¯´ÙÀÓ |
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¹Ì±¹°ú Àü ¼¼°èÀÇ Àü¹ÝÀûÀÎ ¿¡³ÊÁö ¹Ì·¡»óÀ» º¸¸é, ¿øÀ¯¿Í ¼®Åº ÀÌ¿Ü¿¡µµ (°ø±ÞÀÌ ÀÏÁ¤ÇÏÁø ¾ÊÁö¸¸) dz·Â°ú °°Àº ´ëü ¿¡³ÊÁö¿øÀÌ Ç³ºÎÇϸç, ÀÌµé »ó´ç¼ö ¿¡³ÊÁö¿øÀº ´Ü¼øÈ÷ 21¼¼±âÀÇ ¿¡³ÊÁö ¼ö¿ä¸¦ ä¿ì´Â ¿ªÇÒ ÀÌ»óÀÓÀÌ ºÐ¸íÇÏ´Ù. ÇÙÀ¶ÇÕ ¿¡³ÊÁö¸¸ ºÁµµ »ç½Ç»ó ÀÌ ¿¡³ÊÁö´Â ¹«Á¦ÇÑÀ¸·Î °ª½Ñ ûÁ¤¿¡³ÊÁö¸¦ °ø±ÞÇÒ ¼ö ÀÖ´Ù. ÇÏÁö¸¸ ÀÌ·¯ÇÑ ¿¡³ÊÁö°¡ ½ÇÁ¦ ½Ç¿ëÈ°¡ µÇ°í »ó¾÷È°¡ µÉ ¶§±îÁö ´õ Áøº¸µÈ ±â¼úÀÌ ³ªÅ¸³ª¾ß Çϴµ¥, ¿©±â¿¡¸¸ ÃÖ¼ÒÇÑ 10³â ³»Áö 30³âÀÇ ½Ã°£ÀÌ ÇÊ¿äÇÏ´Ù. ±×·¸´Ù¸é ÀÌ ±â°£ÀÇ °ø¹éÀ» ¸Þ¿ï ¼ö ÀÖ´Â ±â¼úÀº ¹«¾ùÀϱî? À¯ÀÏÇÑ ÇØ°áÃ¥ Áß Çϳª°¡ ¹Ù·Î ¿¬·á ÀüÁöÀÌ´Ù.<br> |
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