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[RH] �넻�떊 �닔�떒�뿉 �뵲瑜� 媛쒖씤�젙蹂� |
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| ��뚯���꼸 �삤釉� 留덉���똿(the Journal of Marketing)��띿뿉 諛쒗몴�맂 �렂�떎踰좎씠�땲�븘 ����븰(University of Pennsylvania)�쓽 �깉濡쒖슫 議곗궗�뿉 �뵲瑜대㈃, 媛쒖씤�씠 �냼�넻�븯�뒗 �뜲 �궗�슜�븯�뒗 �룄援ш�� �옄�떊�뿉 ����븳 �궡諛��븳 �샊��� 媛쒖씤�쟻�씤 �젙蹂대�� 怨듦컻�븯�뒗 �닔以�怨� 踰붿쐞�뿉 �쁺�뼢�쓣 以� �닔 �엳�뒗 寃껋쑝濡� �굹����궗�떎. |
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Working Backwards |
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| 저자 | Colin Bryar �쇅 |
| 출판사 | St. Martin"s Press |
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When McKinsey Comes |
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| 저자 | Walt Bogdanich �쇅 |
| 출판사 | Doubleday |
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100�뀈 留뚯뿉 �셿�쟾�엳 諛붾�뚮뒗 �옄�룞李� |
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| �옄�룞李⑤뒗 20�꽭湲� ����웾�깮�궛 �떆����쓽 �룞�젰�쓣 �젣怨듯뻽怨�, �궣�쓽 吏덇낵 �깮�솢 �닔以��뿉 �씪��� 蹂��쁺�쓣 媛��졇�솕�떎. 1970�뀈��� �씠�썑 �뵒吏��꽭 湲곗닠�씠 李⑤웾 �젣議곗�� �옉�룞 �뿭�븰�뿉 �쁺�떊�쓣 遺덈윭�솕吏�留�, �궗�떎 洹� 洹쇰낯�쟻 �꽦寃⑷낵 �뿭�븷��� 蹂��븯吏� �븡�븯�떎怨� 蹂� �닔 �엳�떎. 洹몃윭�굹 �븵�쑝濡� 15�뀈 �궡�뿉 洹� 遺�遺꾩뿉 �엳�뼱�꽌�룄 蹂��솕媛� �씠琉꾩쭏 �쟾留앹씠�떎. �옄�룞李� �깂�깮 100�뿬 �뀈 留뚯뿉 諛쒖깮�븯�뒗 �씠 �쁺紐낆쓽 �썝�씤怨� �쓽誘몃뒗 臾댁뾿�씠硫� �븵�쑝濡쒖쓽 �쟾留앹�� �뼱�뼚�븳媛�? |
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Chokepoints: America |
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| 저자 | Edward Fishman |
| 출판사 | Portfolio |
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[248]권 
