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Hidden Genius: The s |
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| 저자 | Polina Marinova Pompliano |
| 출판사 | Harriman House |
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Selling to the Milit |
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| A $200 billion market is opening to American companies of all sizes. The U.S. Department of Defense is making radical changes that could provide unprecedented opportunities for your business and for your investments. The four branches of the military ?the Army, Navy, Air Force, and Marines ?are looking beyond their traditional weapons contractors and seeking suppliers in such areas as information technology, housing, and health care. |
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Giving Al Queda a Re |
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| Most of the weapons available to U.S. troops are not only extremely lethal, but cause widespread destruction. In some cases, such as at the beginning of the Iraq war, they are absolutely necessary and the only weapons of choice. |
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The Patent Epidemic |
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| Back in 2001, something strange happened in the world of patent law. Microsoft, which had been fighting a lawsuit by Priceline, suddenly gave up. The suit, filed in late 1999, claimed that Priceline had patented its “name your own price” auction strategy, and that no one else could use it without a license from the company. Microsoft had been using a similar strategy on its Expedia travel site and had been arguing in U.S. District Court in Connecticut that the auction method was too obvious to be patented. |
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Market Busters |
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| 저자 | RITA GUNTHER McGRATH & IAN C. MacMILLAN |
| 출판사 | Harvard Business School Press |
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