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Subliminal Marketing | ||
As we¡¯ve discussed many times, the 30-second TV ad is losing its effectiveness. Consumers have seized control of entertainment content, using technologies like TiVo, iPods, and DVDs to avoid commercials. | ||
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Atlas of the Heart: | ||
ÀúÀÚ | Brene Brown | ||
ÃâÆÇ»ç | Random House | ||
[RH] ½Åü È°µ¿ ½Ã°£°ú °Ç°ÀÇ »ó | ||
À¯·´ ´ç´¢º´ ¿¬±¸ ÇÐȸ °ø½Ä Àú³Î µð¾Æº£Åç·ÎÁö¾Æ(Diabetologia)¿¡ ¹ßÇ¥µÈ »õ·Î¿î ¿¬±¸¿¡ µû¸£¸é, ½Ã°£ ´ë¿¡ µû¶ó ´Ù¸¥ ½Åü È°µ¿ÀÌ ÀϾ±â ¶§¹®¿¡, ½Ã°£´ë°¡ °Ç° »óÀÇ ÀÌÇØ¿¡ ¿µÇâÀ» ÁÖ´Â °ÍÀ¸·Î ³ªÅ¸³µ´Ù. | ||