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[226]

Adam Smith’s America
| Glory M. Liu
ǻ | Princeton University Press
미래를 미리 판매합니다 Pre-Sel
소비자, 자선가 그리고 투자자들이 상품, 자선사업, 그리고 사업 아이디어들이 현실이 되기 훨씬 전에 이를 지원하고 선도할 길을 모색하고 있다. 트렌드왓칭닷컴(Trendwatching.com)은 프리슈머(presumer)로 언급한 이들을 신흥 인구로서  조망한 바 있다. 
Behind the Cloud
| Marc Benioff
ǻ | Jossey-Bass
The Age of Watching
Back in the early 1990s, a company called Tele-TV tried to launch a new service: television programs delivered over telephone lines. The first problem was that their technology wasn’t ready for prime time. It was still pretty much dream-ware in 1993. 
The Evolution of Mon
| David Orrell 외
ǻ | Columbia University Press