| 국내서 북써머리 | [554,741]권 읽음 | |
|---|---|---|
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[197]권  |
Tracking the Experts |  |
| Regardless of whether we��셱e talking about open or closed innovation, building open source or proprietary systems, or discussing operating under a product-centered business model, a customer-centered model, or a co-creation model, companies can��셳 effectively compete unless they can locate and organize the available expertise. But, expertise can be surprisingly difficult to find, even in businesses that have spent millions to attract and retain world-class experts. The problem isn��셳 that the company doesn��셳 have the expertise; it��셲 that no one knows who has it or how to find it. | ||
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�굹�뒗 臾댁“嫄� �빀寃⑺븯�뒗 怨듬��留� �븳�떎 | |
| 저자 | �씠�쑄洹� | ||
| 출판사 | 鍮꾩쫰�땲�뒪遺곸뒪 | ||
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Subliminal Marketing | |
| As we��셶e discussed many times, the 30-second TV ad is losing its effectiveness. Consumers have seized control of entertainment content, using technologies like TiVo, iPods, and DVDs to avoid commercials. | ||
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Good People: The Onl | |
| 저자 | Anthony Tjan | ||
| 출판사 | Portfolio | ||
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湲곗뾽 �쁺�떊�쓽 �깉 �떆��� | |
| ���湲곗뾽�뿉寃� �떎�떆 �븳 踰� �쁺�떊�뿉 �엳�뼱 �쑀由ы븳 �떆���媛� �룎�븘�솕�떎. �븘�씠�윭�땲�븯寃뚮룄 媛쒖씤 湲곗뾽媛��굹 �냼洹쒕え 湲곗뾽�씠 �씠�쟾 �떆����뿉 �늻�졇�뜕 李쎌뾽怨� �꽦�옣�뿉 �븘�슂�븳 �궙��� 鍮꾩슜�씠�씪�뒗 �씠�젏�씠 �씠�젣�뒗 洹몃뱾�뿉寃� 痍⑥빟�젏�쑝濡� 遺�硫붾옉�씠 �릺�뼱 �룎�븘�솕�떎. | ||
