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[RH] �냼鍮꾩옄�쓽 �삤留뚭낵 援먮쭔�쓣 �씠�슜 |
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| ��뚮쭏耳��똿 怨쇳븰�븰�쉶 ����꼸(Journal of the Academy of Marketing Science)��띿뿉 寃뚯옱�맂 誘몄떆嫄� 二쇰┰ ����븰援�(Michigan State University)�쓽 �깉濡쒖슫 �뿰援ъ뿉 �뵲瑜대㈃. ��섏냼鍮꾩옄 �삤留�(consumer arrogance)��숈쓣 �솢�슜�븯�뒗 寃껋씠 釉뚮옖�뱶��� �젣�뭹�쓣 �솉蹂댄븯�뒗 留덉���똿 �떞�떦�옄�쓽 媛��옣 �슚怨쇱쟻�씤 �쟾�왂 �씪 �닔 �엳�떎. �삤留뚯�� �궗�엺�뱾�씠 �옄�떊�쓽 �슦�썡�꽦�쓣 �떎瑜� �궗�엺�뱾�뿉寃� �븣由щ뒗 寃껋씠�떎. 利�, �냼鍮꾩옄 �삤留뚯�� �냼鍮꾨�� �넻�빐 �떎瑜� �궗�엺�뱾�뿉寃� �옄�떊�쓽 �슦�썡�꽦�쓣 �븣由щ뒗 寃껋씠�떎. |
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The Price of Panic |
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| 저자 | Jay W. Richards Ph.D. �쇅 |
| 출판사 | Regnery Publishing |
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�쟾濡� �뾾�뒗 ��섏꽭怨� �씤援� 媛먯냼��� �쁽�긽 |
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| �삤�뒛�궇, �씤援� 怨쇱엵�뿉 ����빐 嫄깆젙�븯怨� �엳�뒗 �궗�엺�뱾��� 媛��옣 臾댁���븳 �궗�엺�뱾�뿉 �냽�븳�떎. �쁽�옱, �슦由� 臾몃챸�쓣 �쐞�삊�븯怨� �엳�뒗 寃껋�� ��섏씤援� 媛먯냼��� �룺�깂�씠�떎. �닔�떗 �뀈 留뚯뿉 �뼱�뼸寃� �씠�윴 �씪�씠 �씪�뼱�굹寃� �릺�뿀�쓣源�? �씠�뒗 �뼱�뼡 �쓽誘멸�� �엳�쓣源�? |
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以묎뎅寃쎌젣 2025瑜� �넻�빐 �씫�뒗 �븳援��쓽 |
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| 저자 | Liu Shijin �쇅, Zhu Keli �렪吏� |
| 출판사 | CITIC異쒗뙋洹몃９ 二쇱떇�쉶�궗 |
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Strengths-Based Lead |
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| 저자 | Tom Rath �쇅 |
| 출판사 | Gallup Press |
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