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Uncommon Service | |
| Frances Frei 외 | ||
ǻ | Harvard Business Review Press | ||
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What Great Salespeop | |
| Michael Bosworth 외 | ||
ǻ | McGraw-Hill | ||
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Market Busters | |
| RITA GUNTHER McGRATH & IAN C. MacMILLAN | ||
ǻ | Harvard Business School Press | ||
I Spy | ||
Today, the basis of competitive advantage has changed. The dominant company in any industry is not necessarily the one with the greatest capital, the most efficient factories, or the best access to raw materials. Instead, winning companies are those with the richest knowledge ?knowledge about their customers, potential customers, suppliers, technologies, and competitors. | ||
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Smart Growth: How to | |
| Whitney Johnson | ||
ǻ | Harvard Business Review Press | ||