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[RH] 카페인이 소비자 지출에 미치
‘저널 오브 마케팅(Journal of Marketing)’ 저널에 발표된 이 연구에서 연구팀은 매장을 돌아다니기 전에 무료로 제공된 카페인 커피 한 잔을 마신 쇼핑객이 디카페인이나 물을 마신 쇼핑객보다 약 50% 더 많은 돈을 쓰고 거의 30% 더 많은 품목을 구매한다는 사실을 발견했다.
Fire Your Sales Team
| Mike Lieberman 외
ǻ | Greenleaf Book Group Press
What You Don"t
| Jeffrey A. Kottler
ǻ | Oxford University Press
For the Culture: The
| Marcus Collins
ǻ | PublicAffairs
Rewired: The McKinse
| Eric Lamarre
ǻ | Wiley