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[32]

The Three Chairs
| Karyn Gordon
ǻ | Authority Publishing
Enabled by Technolog
In the January 2005 issue of Trends we traced the rapid growth of the real-estate boom in the exurbs.  As we explained, according to the U.S. Census, the average commute, measured just one way from home to work, increased by roughly 20 percent from 1980 to 2000, to 25.5 minutes.
The Power of Fun
| Catherine Price
ǻ | The Dial Press
Meet Me by the Fount
| Alexandra Lange
ǻ | Bloomsbury Publishing
[RH] 소비자의 오만과 교만을 이용
「마케팅 과학학회 저널(Journal of the Academy of Marketing Science)」에 게재된 미시건 주립 대학교(Michigan State University)의 새로운 연구에 따르면. ‘소비자 오만(consumer arrogance)’을 활용하는 것이 브랜드와 제품을 홍보하는 마케팅 담당자의 가장 효과적인 전략 일 수 있다. 오만은 사람들이 자신의 우월성을 다른 사람들에게 알리는 것이다. 즉, 소비자 오만은 소비를 통해 다른 사람들에게 자신의 우월성을 알리는 것이다.