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Profits Aren"t |
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| 저자 | George Cloutier |
| 출판사 | HarperBusiness |
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蹂��솕�븯�뒗 �옄蹂몄＜�쓽: 誘몃옒�뿉�뒗 �뼱�뼸寃� |
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| �옄蹂몄＜�쓽�뒗 �걡�엫�뾾�뒗 蹂��솕瑜� �넻�빐 �깮紐낅젰�쓣 �쑀吏��븳�떎. �삤�뒛�궇�쓽 �꽭怨꾨뒗 �궗�쉶�떆�옣 寃쎌젣濡� �씠�룞�븯怨� �엳�떎. �븯吏�留� 援�媛�媛� 踰덉쁺�븯怨�, 援�誘쇱쓽 �뻾蹂듭씠 利앹쭊�릺�뒗 �뜲 �븘�슂�븳 誘몃옒�쓽 �옄蹂몄＜�쓽媛� �궗�쉶�떆�옣 寃쎌젣紐⑤뜽�씪源�? |
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Choice Overload |
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| In today萸� marketplace, consumers are bombarded with more choices than ever ?yet they are increasingly less satisfied. Whether they are buying a car, choosing a cell phone plan, ordering a beverage at Starbucks, or selecting a breakfast cereal at the supermarket, Americans are finding that simple decisions have turned complicated, time-consuming, and confusing. |
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�뼱�뵜 媛��룄 而댄벂�꽣, �씠寃껋씠 �슦由ъ쓽 �궣 |
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| IBM�쓽 李쎌뾽�옄 �넗留덉뒪 �솓�뒯��� �씠�젃寃� 留먰븳 諛� �엳�떎. ��쒖븘留� �꽭怨꾩뿉 �븘�슂�븳 而댄벂�꽣 �닔�뒗 10��� �궓吏볦씪 寃껋씠�떎.��� �씠�썑 �꽭怨꾩뿉�꽌 �몢 踰덉㎏濡� �겙 而댄벂�꽣 �젣議곗궗�씤 DEC�쓽 ����몴�뒗 �씠�젃寃� 吏덈Ц�븳 諛� �엳�떎. ��쒖솢 媛��젙�뿉 而댄벂�꽣媛� �븘�슂�븯吏�?��� 洹몃뱾�쓽 �삁痢↔낵 �떖由�, �떆怨�, �쟾�솕, RFID �깭洹몄뿉 �씠瑜대뒗 嫄곗쓽 紐⑤뱺 寃껊뱾�씠 �꽕�듃�썙�겕�솕�맂 而댄벂�꽣 �닔�떗 �뼲 ���媛� 媛��룞 以묒씠�떎. �슦由� 二쇰���쓣 �몮�윭�떬 紐⑤뱺 寃껋씠 而댄벂�꽣�솕�맂 �씠 �쁽�떎�뿉�꽌 �슦由ъ쓽 誘몃옒�뒗 �뼱�뵒濡� �뼢�븯怨� �엳�쓣源�? |
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�뿬蹂�, �쉶�궗 洹몃쭔�몢硫� �궡�씪 萸� �븯吏�? |
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| 저자 | 諛뺤궪�슜 �쇅 |
| 출판사 | �굹鍮꾩쓽�솢二쇰줈 |
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[94]권 
