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The Buzzword of the |
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| Businesspeople everywhere are increasingly realizing that innovation is the key to continued success. Financial restructuring has run its course. Applying ��쐌e too��� information technology to conventional problems is a requirement merely to stay in the game. Operational excellence, while always important, is now delivering ever-diminishing returns as we address smaller and smaller opportunities. |
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The Biggest Bluff |
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| 저자 | Maria Konnikova |
| 출판사 | Penguin Press |
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寃쎌젣 �꽦�옣�쓣 �씠�걚�뒗 湲곗닠, �뿰李⑸쪠�븯�떎 |
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| 寃쎌젣 �꽦�옣�쓣 �씠�걚�뒗 湲곗닠, �뿰李⑸쪠�븯�떎 |
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This Is Marketing |
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| 저자 | Seth Godin |
| 출판사 | Portfolio |
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洹��뿉�꽌 �뿴由щ뒗 誘몃옒, Earable |
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| �슦由щ뒗 �뱽�뒗 議댁옱�떎. 洹몃윭�굹 �씠�젣, �뱽�뒗�떎�뒗 �뻾�쐞媛� �씤媛꾩쓽 媛먭컖�쓣 �꽆�뼱 湲곗닠�쓽 �뼵�뼱媛� �릺怨� �엳�떎. 洹��뒗 �뜑 �씠�긽 �떒�닚�븳 泥�媛� 湲곌���씠 �븘�땲�씪, �씤媛꾩쓽 �떊�샇瑜� �빐�꽍�븯怨� 湲곗닠怨� ����솕�븯�뒗 �깉濡쒖슫 �씤�꽣�럹�씠�뒪濡� 吏꾪솕�븯怨� �엳�떎. |
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[69]권 
