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吏��냽媛��뒫�븳 �꽭�긽�쓣 �쐞�븳 �떆誘쇨텒 �씠�빞湲� |
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| 저자 | �븯�듅�슦 |
| 출판사 | �씠�긽遺곸뒪 |
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而ㅻ㉫ �쎇�뒪 : 遺먮퉬�뒗 吏�援щ�� �쐞�븳 寃� |
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| 저자 | �젣�봽由� �궘�뒪(�뿭�옄: �씠臾댁뿴) |
| 출판사 | 21�꽭湲곕턿�뒪 |
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[RH] �냼鍮꾩옄�쓽 �삤留뚭낵 援먮쭔�쓣 �씠�슜 |
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| ��뚮쭏耳��똿 怨쇳븰�븰�쉶 ����꼸(Journal of the Academy of Marketing Science)��띿뿉 寃뚯옱�맂 誘몄떆嫄� 二쇰┰ ����븰援�(Michigan State University)�쓽 �깉濡쒖슫 �뿰援ъ뿉 �뵲瑜대㈃. ��섏냼鍮꾩옄 �삤留�(consumer arrogance)��숈쓣 �솢�슜�븯�뒗 寃껋씠 釉뚮옖�뱶��� �젣�뭹�쓣 �솉蹂댄븯�뒗 留덉���똿 �떞�떦�옄�쓽 媛��옣 �슚怨쇱쟻�씤 �쟾�왂 �씪 �닔 �엳�떎. �삤留뚯�� �궗�엺�뱾�씠 �옄�떊�쓽 �슦�썡�꽦�쓣 �떎瑜� �궗�엺�뱾�뿉寃� �븣由щ뒗 寃껋씠�떎. 利�, �냼鍮꾩옄 �삤留뚯�� �냼鍮꾨�� �넻�빐 �떎瑜� �궗�엺�뱾�뿉寃� �옄�떊�쓽 �슦�썡�꽦�쓣 �븣由щ뒗 寃껋씠�떎. |
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A Sense of Urgency |
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| 저자 | John P. Kotter |
| 출판사 | Harvard Business School Press |
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[GT] �쉷湲곗쟻�씤 諛고꽣由� �봽由� ��섏뒪留� |
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| �깋�옣怨좊�� �뿴硫� �뒪留덊듃�룿 �빋�씠 �뼱�뼡 �뭹紐⑹씠 硫곗튌 �븞�뿉 �쑀�넻湲고븳 留뚮즺�씤吏� 利됱떆 �븣�젮以��떎怨� �긽�긽�빐蹂댁옄. 臾댁쿃 �렪由ы븷 寃껋씠�떎. �씠 湲곗닠��� 罹섎━�룷�땲�븘 ����븰援� �깒�뵒�뿉怨� (University of California San Diego) �뿰援ы���씠 媛쒕컻�븳 �떊湲곗닠�쓣 �쓳�슜�븳 �봽濡쒓렇�옩 以� �븯�굹�뿉 遺덇낵�븯�떎. |
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[45]권 
