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�꽌�슱��� �씠�깭吏� 援먯닔�쓽 �룞寃쎈���깮�뱾�뿉寃� |
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| 저자 | �씠�깭吏� |
| 출판사 | �깭�븰�궗 |
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吏㏃�� 留됰��湲곕줈�뒗 �샇�옉�씠瑜� 湲곸뼱二쇱�� �븡 |
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| 저자 | 怨좊뱺 S. �옲�뒯(�뿭�옄 : �꽌吏꾪씗) |
| 출판사 | 踰좎씠�뒪罹좏봽 |
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[GT] �쟾湲� �옄�룞李� �떆���, �빑�떖 湲� |
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| �삩�떎媛��뒪 諛곗텧 紐⑺몴瑜� �떖�꽦�쓣 �쐞�빐 �옄�룞李⑥쓽 �쟾湲고솕 �냽�룄媛� 鍮⑤씪吏꾨떎怨� 媛��젙�븯硫�, 諛고꽣由� 遺꾨쪟�뿉[ �뵲瑜� 由ы뒳, �땲耳�, 肄붾컻�듃, 留앷컙, 諛깃툑�뿉 ����븳 �닔�슂媛� 湲고븯湲됱닔�쟻�쑝濡� 利앷���븷 寃껋쑝濡� 蹂댁씤�떎. |
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Choice Overload |
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| In today萸� marketplace, consumers are bombarded with more choices than ever ?yet they are increasingly less satisfied. Whether they are buying a car, choosing a cell phone plan, ordering a beverage at Starbucks, or selecting a breakfast cereal at the supermarket, Americans are finding that simple decisions have turned complicated, time-consuming, and confusing. |
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怨쇱냼�룊媛���� �삤�빐瑜� 諛쏄퀬 �엳�뒗 誘멸뎅 寃� |
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| 理쒓렐�쓽 �샎����뿉�룄 遺덇뎄�븯怨� 誘멸뎅��� �뿬�쟾�엳 �꽭怨꾩뿉�꽌 媛��옣 遺��쑀�븯怨� �뿭�룞�쟻�씤 ���寃쎌젣援��씠�떎. �꽑�깮�뿉 �뵲�씪, 誘멸뎅��� �뿬�쟾�엳 援�誘쇰뱾�뿉寃� 理쒓퀬�쓽 �궣�쓽 吏덉쓣 �젣怨듯븷 �닔 �엳�떎. �쁽�옱 誘멸뎅�쓽 遺�梨� �쐞湲�, 寃쎌젣�꽦�옣, �냼�뱷, 遺�, 遺덊룊�벑�쓽 臾몄젣瑜� �뼱�뼸寃� �빐�꽍�빐�빞 �븷源�? �삤�빐瑜� 諛쏄퀬 �엳�뒗 誘멸뎅 寃쎌젣�쓽 ����젰�쓣 �빐遺��빐蹂댁옄. |
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[135]권 
