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±Û·Î¹ú ±â¾÷°¡ Á¤½ÅÀÇ ½Ã´ë |
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±ÝÀ¶ À§±â ÀÌÈÄ °¢ ±¹°¡ Á¤º¸ÀÇ ½ÃÀå °³ÀÔÀÌ ºÎÈ°Çß´Ù. ÇÏÁö¸¸ ±×·³¿¡µµ ºÒ±¸ÇÏ°í ±â¾÷°¡ Á¤½ÅÀº Àü ¼¼°è µµÃ³¿¡¼ »ý»ýÇÏ°Ô »ì¾Æ ¼û½¬°í ÀÖ´Ù. ½ÇÁ¦·Î ±â¾÷°¡ Á¤½ÅÀ̶ó´Â À¯»êÀÌ °ÅÀÇ ¾ø´Â ÀüÅëÀûÀÎ ÀǹÌÀÇ °æÁ¦¿¡¼µµ ±â¾÷°¡ Á¤½ÅÀº °í°³¸¦ µé°í ¹ßÀüÇÏ°í ÀÖ´Ù. Àü ¼¼°è °æÁ¦¿¡ ¾î¶² ÀÏÀÌ ÀϾ°í ÀÖ´Â °ÍÀϱî?<br> |
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Áö±¸ÃÌ ¼ÒºñÀÇ »õ·Î¿î ÆÐÅÏ |
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Àα¸, ±â¼ú, »çÀÌÄÚ±×·¡ÇȽº(psychographics, ¼ö¿äÁ¶»ç ¸ñÀûÀ¸·Î ¼ÒºñÀÚÀÇ Çൿ ¾ç½Ä, °¡Ä¡°ü µîÀ» ½É¸®ÇÐÀûÀ¸·Î ÃøÁ¤ÇÏ´Â ±â¼ú)ÀÇ È帧ÀÌ ¼¼°è °æÁ¦ÀÇ ¼Òºñ ÆÐÅÏÀ» »õ·Î¿î ÇüÅ·Π¹Ù²Ù±â À§ÇØ ÇÑ°÷À¸·Î ÁýÁߵǰí ÀÖ´Ù. À̹ø ±ÝÀ¶ À§±â´Â Áö±Ý±îÁö ¼ö½Ê ³â µ¿¾È ¾Ë°í ÀÖ¾ú´ø °æÁ¦ »óȲ°ú ÀüÇô »õ·Î¿î »óȲÀ» ±¸ºÐ Áþ´Â °æ°è¼±Ã³·³ º¸ÀδÙ. ¾î¶² º¯È°¡ ÀϾ°í Àִ°¡? ±¹°¡¿Í ±â¾÷, °³ÀÎÀº ÀÌ·¯ÇÑ º¯È¿¡ ¾î¶»°Ô ´ëÀÀÇØ¾ß ÇÒ±î? |
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Massively Multi-Play |
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In 2001, an unknown 38-year-old academic named Edward Castronova was teaching at Cal State University in Fullerton, California, and feeling like a failure. His career had never gone anywhere, and he felt like he was at a dead end. He was so lonely at night he just sat around and played video games. |
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Real vs. Cyber Becom |
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Amazon has revolutionized the way people buy books, Google has transformed the way people search for information, and eBay has changed the way people buy and sell items that used to be sold at yard sales. |
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¹Ì±¹ Á¦Á¶¾÷, »õ·Î¿î ¸£³×»ó½º¸¦ ¸ÂÀ» |
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¿À´Ã³¯ ¹Ì±¹ÀÇ Á¦Á¶¾÷Àº ÀÌÀü ½Ã±âº¸´Ù ´õ ¸¹Àº ÀηÂÀ» °í¿ëÇÏ´Â ºÐ¾ß·Î, ´ë´Ù¼ö Àü¹®°¡µéÀº ÀÌ·¯ÇÑ Ãß¼¼°¡ °è¼ÓµÉ °ÍÀ¸·Î ¿¹°ßÇÏ°í ÀÖ´Ù. ¿ÜºÎ¿¡¼ º¸´Â ½Ã°¢°ú ´Þ¸®, ¹Ì±¹ÀÇ Á¦Á¶¾÷Àº »õ·Î¿î ¸£³×»ó½º¸¦ ¸ÂÀÌÇϱâ Á÷ÀüÀÌ´Ù. ¹Ì±¹ÀÇ Á¦Á¶¾÷ÀÌ ºÎ»óÇÒ ¶§ ¾î¶² ÀÏÀÌ ÀϾ °ÍÀΰ¡? |
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