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This Is How They Tel |
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| 저자 | Nicole Perlroth |
| 출판사 | Bloomsbury Publishing |
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The Rise of the Mega |
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| With few exceptions, human history can be viewed as an upward trend in population density. We evolved from nomadic “hunting and gathering” societies to tribal villages, then to small towns, and ultimately to the grand and glittering cities we see today throughout the industrialized world. |
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Companies Rethink Ho |
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| As the labor market tightens and skilled workers become scarce, companies are casting a wider net for employees. For the first time, they find themselves managing four generations of Americans in the workplace. The differences between these generations go beyond their age. Researchers have found that they also approach their jobs and supervisors differently, depending on their generation. |
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Location-Based Techn |
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| When General Motors introduced OnStar in some of its Cadillac models in 1996, it was pioneering an industry known as location-based services ?or LBS. Because of the existence of global positioning satellites that can triangulate the position of a GPS transmitter anywhere in the world, GM had the idea that roadside assistance and other services could be delivered to drivers in their cars on a subscription basis. |
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Boomers Continue to |
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| The year 2006 will mark an important milestone in marketing: For the first time, more than half of the Baby Boomers will be over the age of 50. |
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