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Anthro-Vision: A New
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ÀúÀÚ | Gillian Tett
ÃâÆÇ»ç | Avid Reader Press
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¡¸Àú³Î ¿Àºê ¸¶ÄÉÆÃ(the Journal of Marketing)¡¹¿¡ ¹ßÇ¥µÈ Ææ½Çº£À̴ϾƠ´ëÇÐ(University of Pennsylvania)ÀÇ »õ·Î¿î Á¶»ç¿¡ µû¸£¸é, °³ÀÎÀÌ ¼ÒÅëÇϴ µ¥ »ç¿ëÇϴ µµ±¸°¡ Àڽſ¡ ´ëÇÑ ³»¹ÐÇѠȤÀº °³ÀÎÀûÀΠÁ¤º¸¸¦ °ø°³Çϴ ¼öÁØ°ú ¹üÀ§¿¡ ¿µÇâÀ» ÁÙ ¼ö Àִ °ÍÀ¸·Î ³ªÅ¸³µ´Ù.
The Mesh
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ÀúÀÚ | Lisa Gansky
ÃâÆÇ»ç | Portfolio Hardcover
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±³Åë È¥ÀâÀ» ÇØ°áÇÒ ¼ö Àִ ºñ¿ë È¿À²ÀûÀΠ¹æ¹ýÀº ¹«¾ùÀϱî? ÃÖ±Ù ÀÌ¿¡ ´ëÇÑ °¡Àå Èï¹Ì·Î¿î ½ÇÇèÀÌ ¹ú¾îÁö°í ÀÖ´Ù. µµ½É Ç×°ø ¿î¼ÛÀÌ ±×°ÍÀÌ´Ù. ÀÏ¸í ³¯¾Æ´Ù´Ï´Â ÀÚµ¿Â÷µéÀÌ µµ½É ¼Ó¿¡¼­ ¼öõ¼ö¸¸ ´ë°¡ ¿î¿ëµÈ´Ù¸é? Áß¿äÇÑ °ÍÀº ´ÜÁö ³¯¾Æ´Ù´Ï´Â ÀÚµ¿Â÷¿¡ ±×Ä¡Áö ¾Ê°í, À̸¦ ´ëÁß±³Åë ¼Ó¿¡ ³ìÀ̴ °íµµÀÇ ½Ã½ºÅÛÀÌ´Ù. ÀÌ ½Ã½ºÅÛ¿¡ ÇÊ¿äÇÑ ±â¼úµé, ±×¸®°í ÇöÀ砿츮´Â ¾îµð±îÁö Ç×°ø ¿î¼ÛÀÇ ¹®¿¡ ´Ù´Ù¸¥ °ÍÀϱî?
China"s Trouble
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Anyone who goes to visit China today sees the progress that has made headlines.