|
 |
The Balance of Adver |
|
| The advent of pay TV, on-demand TV, IPTV, TiVo, and all the other technologies that are changing the entertainment and informational landscape has led to many dire predictions about the impending demise of television advertising. However, the reality so far is much less traumatic: |
|
|
 |
기후변화에 대한 비용 효율적 적응 C |
|
| 현대의 관료주의는 여러 면에서 비효율적인 측면이 크다. 더군다나 환경과 관련된 최근의 논쟁은 이러한 관료주의의 비효율성을 잘 보여주는 것 같다. 미국의 환경보호국이 특히 그렇다. 이들은 사실이 불분명한 기준을 가지고 고비용의 비효율적인 정책을 양산하고 있다. 어떤 면에서는 구시대적인 해결책을 제시하기도 한다. 다행히 최근 과학 기술의 발전이 이들의 고비용/저효율 정책에 대한 효과적인 대안을 제시하고 있다. |
|
|
 |
What"s Old Is N |
|
| There"s no question that American consumers thirst for new products ?as the booming sales of camera phones and plasma TVs attest. But marketers are also noticing a growing demand for products from the past. This trend is affecting everything from cars to candy. |
|
|
 |
The Looming China Cr |
|
| When Western executives and investors look at China, the first thing they see is opportunity. China’s population of 1.3 billion people seems to represent a spectacular potential market for American products and services. Every week, foreign companies pump another $1 billion into China, according to The Economist. |
|
|
 |
Blogs Become Mainstr |
|
| Consider this statistic: The term “Web log” was coined in December 1997. Today, some 35 million people read blogs. In other words, eight people have begun reading blogs, on average, every minute of every day for the past eight years. That’s one every seven-and-a-half seconds. And there appears to be no end in sight. |
|
|
[26]권 
