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[RH] �냼鍮꾩옄�쓽 �삤留뚭낵 援먮쭔�쓣 �씠�슜 |
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| ��뚮쭏耳��똿 怨쇳븰�븰�쉶 ����꼸(Journal of the Academy of Marketing Science)��띿뿉 寃뚯옱�맂 誘몄떆嫄� 二쇰┰ ����븰援�(Michigan State University)�쓽 �깉濡쒖슫 �뿰援ъ뿉 �뵲瑜대㈃. ��섏냼鍮꾩옄 �삤留�(consumer arrogance)��숈쓣 �솢�슜�븯�뒗 寃껋씠 釉뚮옖�뱶��� �젣�뭹�쓣 �솉蹂댄븯�뒗 留덉���똿 �떞�떦�옄�쓽 媛��옣 �슚怨쇱쟻�씤 �쟾�왂 �씪 �닔 �엳�떎. �삤留뚯�� �궗�엺�뱾�씠 �옄�떊�쓽 �슦�썡�꽦�쓣 �떎瑜� �궗�엺�뱾�뿉寃� �븣由щ뒗 寃껋씠�떎. 利�, �냼鍮꾩옄 �삤留뚯�� �냼鍮꾨�� �넻�빐 �떎瑜� �궗�엺�뱾�뿉寃� �옄�떊�쓽 �슦�썡�꽦�쓣 �븣由щ뒗 寃껋씠�떎. |
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An Audience of One |
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| 저자 | Srinivas Rao |
| 출판사 | Portfolio |
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媛덈┝湲몄뿉 �꽑 以묎뎅 |
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| 吏��궃 20�뀈 �룞�븞 以묎뎅�쓽 �룺諛쒖쟻�씤 �꽦�옣��� 2008�뀈 �븯怨� �삱由쇳뵿 �븣 �젅�젙�뿉 �씠瑜대���떎. �븯吏�留� �뜑 �씠�긽 �꽭怨꾧�� 二쇰ぉ�븯吏� �븡�뒗 吏�湲�, �씪�젴�쓽 �옞�옱�쟻 湲고쉶��� �쐞�삊�뿉 吏곷㈃�븳 以묎뎅�쓽 �쁽�떎��� �옄援�誘쇰퓧 �븘�땲�씪 �쟾 �꽭怨� 寃쎌젣�뿉�룄 �쁺�뼢�쓣 誘몄튌 寃껋씠�떎. 媛덈┝湲몄뿉 �꽑 以묎뎅�씠 �슦由ъ뿉寃� 二쇰뒗 �쐞�삊怨� 湲고쉶媛� 臾댁뾿�씪源�? 洹몃뱾��� �씠 �긽�솴�쓣 �뼱�뼸寃� �뿤爾� �굹媛덇퉴? |
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Wellbeing at Work |
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| 저자 | Jim Clifton �쇅 |
| 출판사 | Gallup Press |
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The Battle Over the |
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| 저자 | Nicholas Wapshott |
| 출판사 | W. W. Norton & Company |
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[281]권 
