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Marketing to the "Tw |
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| If you have sons and daughters between the ages of 8 and 14, you might still think of them as children. But for more and more businesses, they are neither children nor traditional teenagers; they뭨e tweeners. And tweeners are becoming one of the hottest consumer demographic clusters ?and a big opportunity for revenue growth. |
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If I Understood You, |
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| 저자 | Alan Alda |
| 출판사 | Random House Trade Paperbacks |
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Mediocre: The Danger |
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| 저자 | Ijeoma Oluo |
| 출판사 | Seal Press |
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The Product Piracy N |
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| When you slip into a pair of jeans that you bought at The Gap, it probably never occurs to you that they might not really be Gap jeans. Neither does it occur to you when you swallow a cholesterol-lowering medicine that it might be a fake ?or even dangerous. And if you뭭e ever driven a Chevrolet, it has probably never crossed your mind that it might not be a real Chevy. |
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India Is Coming |
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| In the past five years, more than 100 information technology and scientific firms have opened R&D labs in India. Leading companies are drawn to India because it is home to some of the world’s brightest minds and sharpest innovators. |
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