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The Lean, Mean World |
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| Wal-Mart��셲 business model is deceptively simple: It sells a wide variety of products at the lowest price in any market it enters. It can sell at the lowest price because it relentlessly drives down its costs via scale-related economies. |
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Boomers Continue to |
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| The year 2006 will mark an important milestone in marketing: For the first time, more than half of the Baby Boomers will be over the age of 50. |
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Chaos Kings: How Wal |
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| 저자 | Scott Patterson |
| 출판사 | Scribne |
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�꽌援�, �옒�쓣 �빀爾� 以묎뎅�뿉 ����빆�븯�떎 |
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| �솉肄⑹뿉�꽌 ���留�, �궓以묎뎅�빐�뿉 �씠瑜닿린源뚯�� �삤�뒛�궇 以묎뎅��� �젏�젏 �뜑 �꽭怨꾩뿉 怨쇨컧�븯寃� 洹몃뱾�쓽 �옒�쓣 �뱶�윭�궡�젮 �븯怨� �엳�떎. 洹몃윭�굹 �씠�윭�븳 以묎뎅�뿉 ����븳 誘멸뎅�쓽 寃ъ젣�뒗 �뜑�슧 �뜑 媛뺣젰�빐吏�怨� �엳�떎. 誘멸뎅��� �룞留밴뎅�뱾�씠 紐⑤몢 �씠 寃ъ젣�뿉 李몄뿬�븯湲� 諛붾���떎. �몢 珥덇컯���援� 媛꾩쓽 媛덈벑 �냽�뿉�꽌 �븵�쑝濡� �뼱�뼡 �씪�뱾�씠 �씪�뼱�궇 寃껋씤媛�? |
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肄붾줈�굹19 諛깆떊�뿉 ����븳 �쟾留� |
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| 肄붾줈�굹19濡� �씤�빐 �쟾 �꽭怨꾧�� �뙣�땳�뿉 鍮좎죱�떎. 寃쎌젣�뒗 移⑥껜�릺怨� �쉶蹂� 湲곕�몃뒗 �븘吏곴퉴吏� �슂�썝�븯�떎. 諛깆떊 媛쒕컻�씠 �떆湲됲븳 �씠�쑀媛� �뿬湲곗뿉 �엳�떎. 洹몃젃�떎硫� �쁽�옱 肄붾줈�굹19 諛깆떊 媛쒕컻��� �뼱�뵒源뚯�� 吏꾪뻾�씠 �릺�뿀�쓣源�? |
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[167]권 
