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On-Line Advertising |
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| Just a few short years ago, before the dot-com crash, any Web site with lots of visitors was thought to be a money machine for advertisers. BlueMountain.com, a greeting card company with 11 million visitors a month, sold for $780 million, even though it had no revenues. But, shortly after the crash, you couldn��셳 give those eyeballs away, and until recently the industry consensus was that there was little if any value in advertising on the Internet. |
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Massively Multi-Play |
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| In 2001, an unknown 38-year-old academic named Edward Castronova was teaching at Cal State University in Fullerton, California, and feeling like a failure. His career had never gone anywhere, and he felt like he was at a dead end. He was so lonely at night he just sat around and played video games. |
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China Moves Beyond " |
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| Over the past few years, China has pursued an aggressive policy of increasing its gross domestic product at all costs. This has led to what some pundits have hailed as an ��쐃conomic miracle��� of growth in China as it moves toward a capitalist free market model. |
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Companies Rethink Ho |
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| As the labor market tightens and skilled workers become scarce, companies are casting a wider net for employees. |
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A New Internet Boom |
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| Very few companies get to a point where their names become both a noun and a verb in everyday parlance. In the 1960s, Xerox achieved that feat. But, the only company to come close to that achievement in recent times is Google. |
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[67]권 
