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Location-Based Techn |
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| When General Motors introduced OnStar in some of its Cadillac models in 1996, it was pioneering an industry known as location-based services ?or LBS. Because of the existence of global positioning satellites that can triangulate the position of a GPS transmitter anywhere in the world, GM had the idea that roadside assistance and other services could be delivered to drivers in their cars on a subscription basis. |
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�뵒吏��꽭�씠 紐곌퀬 �삩 �솴湲덉떆���, 洹몃━怨� |
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| �삤�뒛�궇 愿꾨ぉ�븷留뚰븳 湲곗닠 寃쎌젣 遺먯�� �쁽�옱�쓽 寃쎌젣媛� �븵�쑝濡� 2040�뀈 �쟾�뿉 �빐寃고빐�빞 �븯�뒗 �뙆愿댁쟻 �뒪�듃�젅�뒪瑜� 誘몃━ �삁怨좏븯怨� �엳�떎. �듅�엳, �씤援� �넻怨�, 湲곗닠 諛� 遺덊룊�벑�씠 �뜑�슧 洹몃젃�떎. 嫄곕���븳 蹂��쁺�쓣 �븵�몢怨� �슦由ш�� 吏곷㈃�븯怨� �엳�뒗 臾몄젣�뱾��� 臾댁뾿�씤媛�? 以묒옣湲곗쟻 �쟾留앹��? |
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�뿉�꼫吏� �쁺紐낆쓣 紐⑹쟾�뿉 �몦 誘멸뎅 |
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| 10�뀈 �쟾, 誘몃옒�븰�옄�뱾��� �썝�쑀��� 泥쒖뿰媛��뒪 �궛�뾽�씠 遺곷�� ���瑜숈뿉�꽌 苑껋쓣 �뵾�슱 寃껋씠�씪怨� �삁痢≫뻽�떎. 嫄곗쓽 ���遺�遺꾩쓽 �뿉�꼫吏�瑜� �빐�쇅�뿉�꽌 �닔�엯�븯�뜕 �뿉�꼫吏� �닚�닔�엯援� 誘멸뎅�씠? 留롮�� �궗�엺��� 誘멸뎅�씠 �뿉�꼫吏� �룆由쎌쓣 �씠猷� 寃껋씠��� �씠 �삁痢≪쓣 遺덉떊�뻽�떎. �븯吏�留� �씠�젣 洹� �삁痢≪�� �쁽�떎�씠 �릺怨� �엳�떎. |
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Marketing to the "Tw |
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| If you have sons and daughters between the ages of 8 and 14, you might still think of them as children. But for more and more businesses, they are neither children nor traditional teenagers; they萸쮍 tweeners. And tweeners are becoming one of the hottest consumer demographic clusters ?and a big opportunity for revenue growth. |
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The Long and Short o |
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| We��셶e recently experienced oil price fluctuations that remind us of the economic importance of fossil fuels. But, just how important is petroleum today and going forward? What are the shortterm, medium-term, and long-term trends driving oil prices? What��셲 likely to happen to oil prices and what are the implications? |
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[162]권 
