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踰덉쁺�쓽 吏�由ы븰 - 萸됱퀜�빞 踰덉쁺�븳�떎 |
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| 10�뀈 �쟾, �븯踰꾨뱶 鍮꾩쫰�땲�뒪 �뒪荑�(Harvard Business School)�쓽 ���紐낇븳 援먯닔 留덉씠�겢 �룷�꽣(Michael Porter)�뒗 �긽����쟻 湲곗뾽 �꽦怨쇱뿉 �엳�뼱 吏�由ъ쟻 以묒슂�꽦�쓣 �뿰援ы뻽�떎. 20�꽭湲� �옄�룞李⑥궛�뾽�쓽 蹂멸굅吏�����뜕 �뵒�듃濡쒖씠�듃�뒗 臾댁뾿�쓣 �씠猷⑺뻽�뒗媛�? �뵒吏��꽭 �쁺紐낆쓽 吏꾩썝吏�����뜕 �떎由ъ퐯 諛몃━媛� �씠猷� 寃껋�� 臾댁뾿�씤媛�? 鍮꾩쫰�땲�뒪 �봽濡쒖꽭�뒪 �븘�썐�냼�떛�쓽 援��젣�쟻 以묒떖吏��씤 諭낃컝濡�(Bangalore)�뒗 臾댁뾿�쓣 留뚮뱶�뒗媛�? 臾댁뾿蹂대떎�룄 �씠�윭�븳 吏덈Ц�뿉 ����븳 �떟�씠 �븵�쑝濡� �떎媛��삱 寃⑸룞�쓽 誘몃옒�뿉�꽌 �꽦怨듦낵 �떎�뙣�뿉 ����빐 臾댁뾿�쓣 �븣�젮二쇰뒗媛�? |
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The On-Line Generati |
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| It萸� no secret that the Millennials ?the 70 million Americans born since 1982 ?are a powerful force in the economy. These young consumers have more disposable income than any previous generation in history. One of every three high-school seniors carries a credit card, and today萸� teenagers and college students enjoy a combined spending power of $375 billion, according to data from Alloy Media and Marketing, as reported in BusinessWeek. |
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On-Line Advertising |
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| Just a few short years ago, before the dot-com crash, any Web site with lots of visitors was thought to be a money machine for advertisers. BlueMountain.com, a greeting card company with 11 million visitors a month, sold for $780 million, even though it had no revenues. But, shortly after the crash, you couldn��셳 give those eyeballs away, and until recently the industry consensus was that there was little if any value in advertising on the Internet. |
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釉뚮옖�뵫 留뱀떊�뿉�꽌 踰쀬뼱�굹湲� |
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| "釉뚮옖�뵫"��� 21�꽭湲� 媛��옣 以묒슂�븳 留덉���똿 �뿭�웾�쑝濡� 異붿븰�릺�뼱�솕�떎. �븯吏�留� 洹� �빟�냽�씠 湲곕���뿉 遺��쓳�뻽�뒗媛�? 釉뚮옖�뵫�뿉 ����븳 留앹긽�쑝濡� �씤�븳 遺��옉�슜��� 臾댁뾿�씤媛�? 怨쇰룄�븳 釉뚮옖�뵫 留뱀떊�쓽 �룓�빐��� �븵�쑝濡� �굹�븘媛��빞 �븷 諛⑸쾿�뿉 ����빐 紐⑥깋�빐蹂댁옄.
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Six Disciplinesέ |
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| 저자 | Gary Harpst |
| 출판사 | Six Disciplines Publishing |
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[439]권 
