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Superpower in Peril: |
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| 저자 | David McCormick |
| 출판사 | Center Street |
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The Biogenerics Mark |
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| Everyone is familiar with generic drugs that were once proprietary. As soon as the patent runs out, companies rush in with their version of a popular drug. |
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�굹�뒗 �굹��� ����븘二쇨린濡� �뻽�떎 |
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| 저자 | 議곗꽑�솕 |
| 출판사 | 諛붿씠遺곸뒪 |
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鍮싲뜑誘� �꽭怨� 寃쎌젣瑜� �릺�룎�븘蹂대떎 |
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| ���怨듯솴 �떎�쓬�쑝濡� �쟾 �꽭怨꾨�� 理쒖븙�쓽 �긽�솴�뿉 鍮좏듃由� �꽭怨� 湲덉쑖踰꾨툝! 洹� 嫄고뭹�씠 �꽣吏� �씠�썑 �쟾 �꽭怨꾩쟻�쑝濡� 鍮싳�� �뜑 �뙎�뿬媛�怨� �엳�떎. GDP ���鍮� 遺�梨꾨퉬�쑉��� 2007�뀈蹂대떎 �삤�엳�젮 �뜑 �떖媛곹븳 �긽�솴�씠�떎. �쟾 �꽭怨꾩쓽 鍮싳쓣 紐⑤몢 �뜑�븯硫� 洹� 洹쒕え�뒗 �긽�긽 �씠�긽�씤�뜲, �옱臾� 嫄댁쟾�꽦�쓣 �쐞�삊�븯�뒗 �씠 鍮싳�� �뼱�뼡 �쐞湲곕�� 珥덈옒�븷 �닔 �엳�쓣源�? |
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Marketing to the "Tw |
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| If you have sons and daughters between the ages of 8 and 14, you might still think of them as children. But for more and more businesses, they are neither children nor traditional teenagers; they萸쮍 tweeners. And tweeners are becoming one of the hottest consumer demographic clusters ?and a big opportunity for revenue growth. |
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