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Co-Creation |
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| Open innovation is not limited to using ideas from competitors and other industries. It can go as far as involving the customer in the creation of the product. In fact, some of the world��셲 top thinkers in the fields of strategy and innovation believe this trend could represent the next big wave in business. |
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[GT] 援먮え�꽭�룷醫� ��섎뇤醫낆뼇��숈뿉 ����븳 |
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| �깉濡쒖슫 �쓽猷뚯슜 �젮�쓣 �넻�빐 �쟾�떖�맂 �빟臾쇱씠 怨듦꺽�쟻�씠怨� 移섎챸�쟻�씤 �뇤醫낆쁺, 利� �뇤�븫�뿉 嫄몃┛ 伊먮�� 100% 移섎즺�뻽�떎. �씠 ����씪�슫 寃곌낵�뒗 �씤媛꾩뿉寃� 媛��옣 移섎챸�쟻�씠怨� 媛��옣 �쓷�븳 �뇤醫낆뼇 以� �븯�굹�씤 援먮え�꽭�룷醫� 吏꾨떒�쓣 諛쏆�� �솚�옄�뱾�뿉寃� �깉濡쒖슫 �씗留앹쓣 �젣怨듯븯怨� �엳�떎. |
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The Power of Pull |
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| 저자 | John Seely Brown |
| 출판사 | Basic Books |
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[GT] �끂�솕��� �쉶異�, �젇��� �삁�븸 �떆 |
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| 嫄닿컯�븳 �옣�닔�쓽 紐⑺몴瑜� �쐞�븳 �뿰援щ�� �넻�빐, 理쒓렐 �뿰援ъ옄�뱾��� �젇��� �뵾媛� �굹�씠�뱺 �떊泥댁뿉 二쇱엯�릺�뿀�쓣 �븣 �쉶異� �슚怨쇨�� �엳�쓬�쓣 諛쒓껄�뻽�떎. |
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What You Don"t |
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| 저자 | Jeffrey A. Kottler |
| 출판사 | Oxford University Press |
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