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Áß±¹, ¼¼°è °æÁ¦ÀÇ »õ·Î¿î ÀÔÁö |
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ÇöÀçÀÇ ±Û·Î¹ú °æÁ¦¿¡´Â »õ·Î¿î ±âÁØÀÌ »ý°å´Ù. ÀÌ »õ·Î¿î ±âÁØÀÇ ºÒ°¡ÇÇÇÑ ºÎºÐÀº Áß±¹ °æÁ¦ÀÇ È®´ëµÈ ¿ªÇÒÀÌ´Ù. »õ·Î¿î ±Û·Î¹ú °æÁ¦¿¡¼ Áß±¹ÀÇ ¿ªÇÒÀº ¹«¾ùÀϱî? ÀÌ °úÁ¤¿¡¼ ¾î¶² ±âȸ¿Í ¹®Á¦°¡ ¹ß»ýÇÒ±î? |
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Choice Overload |
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In today’s marketplace, consumers are bombarded with more choices than ever ?yet they are increasingly less satisfied. Whether they are buying a car, choosing a cell phone plan, ordering a beverage at Starbucks, or selecting a breakfast cereal at the supermarket, Americans are finding that simple decisions have turned complicated, time-consuming, and confusing. |
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The Booming Exurbs |
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For decades, American professionals have been struggling with a trade-off. To advance their careers, they typically work in big cities, where corporations are headquartered and jobs are plentiful. However, to enjoy a high quality of life, they live in the suburbs, where the houses are large, the yards are big, and the neighbors are friendly. |
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»õ·Î¿î ±âÁØ(New Normal) ¸ð |
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°æÁ¦ Áֱ⠻ó ÇöÀç ¾îµð¿¡ À§Ä¡ÇØ ÀÖ´ÂÁö, ¾ÕÀ¸·Î ¾î¶² ¹æÇâÀ¸·Î ÇâÇÏ°Ô µÉÁö, »óÃæµÇ´Â °æÁ¦ Áø´ÜÀÌ ±×Åä·Ï ¸¹Àº ÀÌÀ¯¸¦ ÀÌÇØÇÏ°í ½ÍÀº°¡? ±×·¸´Ù¸é Áö³ 2³â µ¿¾È óÇØ¿Â ºñÁ¤»óÀûÀÎ »óȲÀ» ¸ÕÀú ÀÌÇØÇØ¾ß ÇÑ´Ù. ÇöÀçÀÇ À§±â¸¦ ¹þ¾î³ª´Â ¹æ¹ý°ú "»õ·Î¿î ±âÁØ(New Normal)"¿¡ ±Í¸¦ ±â¿ï¿©¶ó.<br> |
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±â°è°¡ Àΰ£ÀÇ ÀÏÀÚ¸®¸¦ »©¾ÑÀ» °ÍÀΰ¡ |
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¼ºñ½º »ê¾÷°ú Á¦Á¶¾÷¿¡¼ »ç¿ëµÇ´Â ³×Æ®¿öÅ©ÈµÈ Áö¼º, ½º¸¶Æ® ¸Ó½Å, ·Îº¿ µîÀº Áö±Ý±îÁöÀÇ ¡®ÀÏÀÇ ¼¼°è¡¯¸¦ ȹ±âÀûÀ¸·Î º¯È½ÃÅ°°í ÀÖ´Ù. 2050³â¿¡ À̸£¸é ¾ó¸¶³ª ¸¹Àº º¯È°¡ ÀÌ·ïÁúÁö ÁüÀÛÁ¶Â÷ Èûµé Á¤µµ´Ù. ¾ÕÀ¸·Î ¾î¶² °ÍµéÀÌ Æı«µÇ°í ¾î¶² ±âȸ°¡ ¹ß»ýÇÒ °ÍÀΰ¡? ÀÌ·¯ÇÑ ÁøÈ ¼Ó¿¡¼ ³ëµ¿ÀÚ, °æ¿µÀÚ, ÅõÀÚÀÚ´Â ¾î¶»°Ô ÃÖ¼±ÀÇ ±æÀ» ãÀ» °ÍÀΰ¡? |
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