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Behind the Cloud |
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| 저자 | Marc Benioff |
| 출판사 | Jossey-Bass |
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The On-Line Generati |
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| It萸� no secret that the Millennials ?the 70 million Americans born since 1982 ?are a powerful force in the economy. These young consumers have more disposable income than any previous generation in history. One of every three high-school seniors carries a credit card, and today萸� teenagers and college students enjoy a combined spending power of $375 billion, according to data from Alloy Media and Marketing, as reported in BusinessWeek. |
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�옄�궛愿�由ъ쓽 ����븞�쑝濡� �뼚�삤瑜대뒗 ���泥댄닾�옄 |
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| �룉�씠 ���泥댄닾�옄�뿉 紐곕━怨� �엳�떎. 2005~2014�뀈 �궗�씠 洹� 洹쒕え留� �몢 諛� 媛�源뚯씠 �꽦�옣�뻽�떎. �쟾 �꽭怨꾩쟻�쑝濡� 蹂대㈃ �뿰媛� 10% �씠�긽 �꽦�옣�븯怨� �엳�떎. �쟾�넻�쟻 �닾�옄�쑉�쓽 �몢 諛곗뿉 �빐�떦�븯�뒗 洹쒕え�떎. 洹몃윴�뜲 �씠�윭�븳 ���泥댄닾�옄 �닔�씡�씠 �쟾�넻�쟻 �닾�옄�닔�씡�뿉 鍮꾪빐 �뼥�뼱吏꾨떎�뒗 �젏�씠 �씎誘몃∼�떎. �솢 �씠�윭�븳 �쁽�긽�씠 諛쒖깮�븯�뒗 寃껋씪源�? |
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Marketing to the "Tw |
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| If you have sons and daughters between the ages of 8 and 14, you might still think of them as children. But for more and more businesses, they are neither children nor traditional teenagers; they萸쮍 tweeners. And tweeners are becoming one of the hottest consumer demographic clusters ?and a big opportunity for revenue growth. |
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The American Border |
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| As illegal immigrants stream across the U.S. borders at a rate of 3 million a year, they provide both benefits and burdens for the economy. |
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