| For decades, American professionals have been struggling with a trade-off. To advance their careers, they typically work in big cities, where corporations are headquartered and jobs are plentiful. However, to enjoy a high quality of life, they live in the suburbs, where the houses are large, the yards are big, and the neighbors are friendly. |
| Most business executives have traditionally viewed business models as static constructs that work on a simple input-output method. And yet today, because of a variety of forces, from globalization to the information revolution, companies are being forced to face the fact that nothing is static anymore. All systems, including business models and strategies, are dynamic and ever-evolving. |
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