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The On-Line Advertis |
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| In the golden age of television, companies that wanted to make a major impact created what was called a 諭몂adblock??they advertised at the same precise time on all three networks to ensure that anyone watching television at that moment would have to watch their message. |
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It"s the Values |
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| In recent years, Americans have been battered by Bill Clinton��셲 sex scandal, the terrorist attacks of September 11, and the corporate excesses of Enron, Disney, and WorldCom. |
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You Can Safely Ignor |
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| As Milton Ezrati, Chief Economist with Lord Abbett & Company, noted in his December 27, 2004 commentary,1 many broadcast journalists are nearing apoplexy over the U.S. current account deficit. And quite a few investment managers seem to have the same malady. |
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Self-Esteem Is a Rea |
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| In earlier generations, teachers worried about students mastering skills rather than having high self-esteem. They knew that high self-esteem in the long run was the product of high achievement, not the other way around. But, based on spurious beliefs about what determines human performance, the emphasis of education has changed dramatically over the past two to three decades. |
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Businesses Get a "Se |
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| Like animals, companies have always monitored changes in their environments. Historically, companies have moved slowly in response to changes. For example, if a retailer��셲 sales of red sweaters outpaced sales of green sweaters during the Christmas shopping season, the results would not be noticed until months later. By the time the retailer could react, the holiday season was over, and the insights might not be relevant to the following year. |
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