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Selling to the Milit |
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| A $200 billion market is opening to American companies of all sizes. The U.S. Department of Defense is making radical changes that could provide unprecedented opportunities for your business and for your investments. The four branches of the military ?the Army, Navy, Air Force, and Marines ?are looking beyond their traditional weapons contractors and seeking suppliers in such areas as information technology, housing, and health care. |
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Marketing to the "Tw |
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| If you have sons and daughters between the ages of 8 and 14, you might still think of them as children. But for more and more businesses, they are neither children nor traditional teenagers; they萸쮍 tweeners. And tweeners are becoming one of the hottest consumer demographic clusters ?and a big opportunity for revenue growth. |
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Giving Al Queda a Re |
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| Most of the weapons available to U.S. troops are not only extremely lethal, but cause widespread destruction. In some cases, such as at the beginning of the Iraq war, they are absolutely necessary and the only weapons of choice. |
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The Buzzword of the |
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| Businesspeople everywhere are increasingly realizing that innovation is the key to continued success. Financial restructuring has run its course. Applying ��쐌e too��� information technology to conventional problems is a requirement merely to stay in the game. Operational excellence, while always important, is now delivering ever-diminishing returns as we address smaller and smaller opportunities. |
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ABUNDANCE |
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| 저자 | Peter Diamandis �쇅 |
| 출판사 | Free Press |
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[113]권 
